How to Audit Your PPC Campaign?
How to Audit Your PPC Campaign?
If you manage a Google AdWords account to supplement your organic SEO efforts, you know that there are tons of metrics available to track and analyze. Since we all have limited bandwidth, it's a good idea to narrow down the key metrics that will really give you meaningful insight into what's working and what's not in your paid search campaigns.

When you go to Google, you may often notice that at the top of the search results there are a number of links to various displayed products or several website listings that are marked as sponsored ads.

The pay-per-click method places your web listing at the top of search engine search results regardless of its actual organic traffic. The only catch is that for every time a search engine user clicks on these links, the hosting company has to pay a certain amount. Contact us for hiring the best and affordable white label PPC management.

Before we dive into the key metrics to track, let's look at a checklist to look at when auditing pay-per-click (PPC) campaigns.

        PPC Audit Checklist

        Check your location and destination settings.

        Evaluate your ad against your landing page.

        Use ad extensions.

        Evaluate your keywords.

        Measure your success with analytics.

1. Check your location and destination settings.

When auditing PPC campaigns, the first step should be to review your geo-targeting settings.To do this, make sure you correctly set up the areas in which your business operates. Don't forget that you  can also exclude places where your company doesn't have stores or can't deliver to. In addition, you can view geographic reports to see which locations perform best. This way you can prioritize your advertising budget by location.

2. Evaluate your ad against the landing page.

After checking your analytics, you may realize that your PPC ads are not converting. When this happens, it's time to take a look at your ads and see if your landing page is living up to expectations. For example, if an ad offers a free CMS, but your landing page is focused on inbound marketing certification, it will be disconnected. To avoid this, make sure your headlines and ad text match the landing page you're linking to.

3. Use ad extensions.

Ad extensions are one of the few ways to make your ad stand out from the crowd. Ad extensions basically allow you to supplement your ad with additional information at no additional cost. This information could be your phone number, other site links or even a rating. If you don't have these settings for your PPC campaigns, it might be time to look at how they can improve your ads.

4. Evaluate your keywords.

When choosing keywords for your PPC campaign, you should consider search volume, match type, and negative keywords. Typically, the keywords you are targeting should have a high search volume.Next, you should consider the type of keyword match. For example, if you're using a loose match, you'll want to add negative keywords. If you use exact and phrase match, you are more likely to get clicks and conversions, but you may miss out on other opportunities. In general, it's a good idea to target high search volume keywords and use loose matches. You should then adjust your campaign using negative keywords to increase your conversion rate. Contact us for PPC reseller program.


When you want to audit your PPC campaigns, you need to look at your analytics. These analytics will let you know which campaigns were successful and which were not. When a campaign wasn't successful, you can troubleshoot and find out why.