What is Digital Marketing?
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops. Shockingly, TV is frequently assembled with conventional advertising.
Why Digital Marketing?
When small businesses start out, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising. Businesses may assume that since they provide a great product or service, it is only a matter of time until customers find their way to them.
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