A Complete Guide to E-A-T and Its Importance in SEO
Now we all are quite aware of the fact that Google always strives to provide the best possible experience to its users and hence only promotes the websites that it trusts. Hence, if you wish to rank well on the Google search engine results pages, you need to optimize your website according to the Search Quality Rater’s Guidelines that are basically based on how Google views a quality website. E-A-T is one of the extremely important parts of these guidelines and if you have been overlooking this term until now, Jacksonville SEO experts will suggest you start working on it right away because after 2018, medic update, Google is knocking down the websites that are not built according to the E-A-T framework. Hence, experts from Jacksonville SEO Company have listed down some points that can help you boost your E-A-T score. They are improving the quality of your backlinks, investing in personal branding, leveraging good reviews from your customers, converting HTTP to HTTPS, displaying the name of the author, creating high-quality and unique content, scanning low E-A-T content, sharing good content on social media, and flashing your contact details. Following all these points, you can accomplish all the three pillars of E-A-T viz. expertise, authoritativeness, and trustworthiness. This will not only help you with your SEO but you will also gain and retain more customers.
