Content strategy and SEO strategy go hand-in-hand. We all know the importance of content in SEO; starting from title length to entire blog length, each & everything in the write-up should be carefully portrayed in a document. Today, with the guidance of SEO Agency Dubai it will become easy to figure out writing ‘title tags’ in such a way that help your business to grow.
We all are so much concerned about titles and many types of research indicate that short titles perform better than longer ones. This could be because shorter titles can have more focused relevancy and it may earn high click-through rates than longer ones.
The selection of title length, brand name, and boilerplate text is always considerable. But it is still tricky to determine if this is important things to consider for SEO or not.
Where have you stopped? Boilerplate? Well, it means non-unique and standardized pieces of text that can be used as many times as you want. This includes author tags, taglines, categories, and product categories. Sometimes boilerplate can become quite long which can become a problem to SEO.
See how boilerplate can affect SEO
- Relevancy
When there are unnecessary words, it can make your title less relevant to users and search engines. For search engines, this indicates lower rankings. And for users, this could result in fewer clicks.
- Uniqueness
Titles with repetitive text that vary from one another by one word or two that are not unique. However, this should be an important consideration as it goes against SEO best practices because uniqueness is essential when you plan out content.
- Length
Boilerplate means you have not enough room to display other many words in your title and Google will cut it off if it exceeds the defined length.
Is removing boilerplate effective?
After enough struggling into finding the right answer, we reach at the conclusion that there are four most important factors that influence the boilerplate removal decision from the title. Let’s have a deeper insight!
- Brand strength
It is always preferable to have a brand name in titles than including unknown brands. It could even work if people are not finding things with the same brand. Like an example of Amazon’s brand recognition which gives a significant boost to every title with “Amazon” in it. This works even when people are not searching Amazon.
- Length
Usually, long boilerplate has enough potential to do more harm than other short boilerplates or brand words. However, long boilerplate can dilute the title relevancy. Thus, you need to make sure about the title tag length before you start working on SEO Dubai.
- Click-ability
With the usage of boilerplate, there will remain more chances of more clickable titles even if they are not relevant to searches. The list can include “sale”, “free”, “offer” and many more words that can increase CTR (Click-through rates).
- Relevancy
Have you included boilerplate or brand keywords that are relevant to the search intent? If your website is about cleaning services then boilerplate titles like “carpet cleaning services” can be more relevant than boilerplate that simply indicate website name or brand name.
Bottom line,
Whether you look out for Digital Marketing or SEO services, it is important to understand about title tags, Meta descriptions, and boilerplate, as these are the primary steps of online marketing. Stay connected for more information & updates.
Source: Everything You Should Know About Title Tags and SEO in This Guideline
