Brand-First Mobile Marketplace for American Brands and Consumers
For an online retailer to be successful, it must have a seamless consumer experience across multiple touchpoints: point-of-contact, consumer interactions, returns, and more. In a recent survey, 26% of American consumers said that if a brand offered a brand-first mobile marketplace, they'd be more likely to purchase it directly. The goal of Wish is to make buying online fun and easy.
Using a 100% mobile platform, Wish has grown into the number one mobile ecommerce platform in North America and Europe, with more than 300 million active users. The company was founded in 2011 by two former Google engineers, Peter Sculczewski and Danny Zhang. As of the end of May 2016, Wish had over 5 million active customers and 1.5 million daily orders. The company said it was happy to see over 250,000 new customers joining each day.
In the fashion and lifestyle market, Poppy has emerged as a leading player. With the brand-first approach, Poppy allows users to discover thousands of unique brands and browse their various aesthetics. A new study revealed that more than 44% of smartphone users discovered a brand via a mobile app and then bought it directly from the brand. The company also says that it's a good way to generate leads.
People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day.
There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a "Shoppable Pinterest" or mobile-friendly "Google Shopping". And it is an ever-growing platform with daily updates of 15,000 products. So you may ask why we need another shopping platform like this? Why don't we just all stick to Amazon?
A brand-first mobile marketplace can make the difference between success and failure. A brand-first mobile marketplace can help consumers navigate the world of fashion on their smartphones. While this service is still in its early stages, it already offers a mobile app for its customers. Its mobile app offers access to thousands of unique brands and thousands of aesthetic choices. The marketplace has become the number one choice for many American consumers and brands.
