I’m not going to lie: it’s been mayhem in the crypto sector since the turn of 2022 - projects losing value, leaving entrepreneurs stranded. Geo-political tensions and pandemic-inflicted disruptions could be the reasons for the perfect storm. I’m not going to beat around the bush - you can always look at how far the cryptos have fallen (over the last few months) here.
Crypto businesses put cost-cutting at the forefront - leaving marketers in the fray. But what could be the way for these businesses to recover from the market dip? If not for marketing, how can they retain their online presence? I’m not sure whether they have answers to these questions, but I’m staking my bets on crypto marketing services for such scenarios.
Being Positive is the Key!
It’s very easy for businesses to lose hope during the crisis - seven in every ten businesses do that. However, it’s important that crypto businesses stay empathetic and tact during such tumultuous times.
Do you wonder - how?
If you run a crypto business, you can;
Alter your campaigns - sound more positive in your message. Before that, address that the market is down! If you sound ignorant of this fact, people can term you a ‘rug pull’ project.
If you already have a community around your project, you can host spirit-uplifting ask-me-anything (AMA sessions) on discord and telegram regularly.
“Community empathy should be at the Marketing forefront”
Having trouble marketing at this time? You can always hire a crypto marketing partner to assist you!
Remember Things never Stay such!
Crypto market is known to be volatile - which means it may get back at any time. But, by then, what if you have lost your community members or clients?
You check-in at them and know that you’re always there to assist them.
Build goodwill with them, which might help when things get back to normal.
Figure out new opportunities that you can pursue later.
For those who own crypto businesses, my suggestion would be not to quit marketing - doing so would tarnish your credibility. Keep a watchful eye out for market trends and modify your marketing efforts accordingly!