Black Friday & Cyber Monday Sales have revived the hopes of marketers but they have also shown some new trends. Dive in & check New Holiday Marketing Trends 2020
Black Friday and Cyber Monday have just ended, but they mark the beginning of the festival season. We hope our Thanksgiving, Black Friday, and Cyber Monday focused articles have helped you in covering an extra mile in your Holiday marketing journey. The beginning of Holiday Season 2020 has also bought some good news in this wretched year, with the UK launching the first COVID 19 Vaccine for wide use. This Coronavirus vaccine news will give more confidence to the buyers and can bring shopping trends back to normal.
Thanksgiving, Black Friday, and Cyber Monday saw very huge sales, like every year, but there were some changes in the shopping trends. As millions of people were adapting to the new normal and businesses were adjusting to the social media norms, the holiday marketing 2020 trends were a bit different till now. And as we know,
Marketing trends define the success or failure of a marketing campaign.
So, let’s check out why staying afloat on trends is key to successful holiday marketing.
Numerous studies and reports have been published recently with respect to Black Friday and Cyber Monday sales this year because of the COVID 19 crises. Marketers were very eager to learn how people are reacting to this pandemic during the festive season and wanted to witness the changing holiday marketing trends. Also, as these holiday sales mark the beginning of the holiday festival, learning from the changing holiday marketing trends of the customers can help marketers in adapting to the changes and align their Christmas marketing strategies accordingly. So, let’s break down the big trends witnessed by Searchspring across its customer base following the Black Friday/Cyber Monday weekend and strategize our Christmas and New Year Holiday marketing campaigns in alignment with these trends.
– Focus on Mobile Marketing
Mobile phones are constantly growing as an important tool for marketers to target audiences and enhance sales. According to Searchspring’s study, on Black Friday 2020 nearly 71% of online customers shopped from their smartphones. And on Cyber Monday this number dipped a little to 65%, but it is significant enough for you to start focusing on mobile marketing methods more mainly for upcoming holidays.
COVID 19 is not going anywhere immediately, so the marketing trends that we witnessed during Thanksgiving, Black Friday & Cyber Monday will undoubtedly stay till 2021 arrives. We still have around 3 weeks for Christmas and to prepare and execute our mobile marketing strategies to boost our sales at the end of the year.
https://www.martechcube.com/why-staying-afloat-on-trends-is-a-key-to-successful-holiday-marketing/
