The importance of adoption of change is what decides the future of any organization in the dense, dynamic and volatile market scape. At such times resilience of a business is the gamechanger. Thinking ahead in a similar fashion for a content-first approach is necessary for the relative ease and facilitation of content channelisation.
Lately with Content literally termed as the “King ” and content marketing termed as the flag bearer of inbound lead generation all what we need is Resilient businesses with a content-first approach.
Resilience is a characteristic that businesses must develop to stay relevant in the face of changing circumstances. In the book Resilience Engineering, Andrew Hale and Tom Heijer note that resilience encompasses “flexibility, coping with unexpected and unplanned situations and rapidly responding to events, with excellent communication and mobilization of resources to intervene at critical points.” From this description, one can see how important content capabilities are for maintaining a resilient posture.
In the current dynamic situation, businesses are promoting their relevance. They are focused on making the right content available to those who need it. And they are realizing they need to give more attention to their content production and delivery capabilities. How quickly can they produce or update content and distribute it where it’s needed?
Never before has it been more important for businesses to connect and integrate all forms of digital information. Enterprises from all industries need two critical capabilities:
- To integrate content about specific topics and issues with up-to-date information about pricing, inventory, and logistics
- To deliver this content to any channel needed, whether the web, apps, social, or email
Today’s turbulent situation coincides with a once-in-a-generation structural change in infrastructure: the shift from on-premises IT systems—including content management—to the enterprise cloud. This structural transformation will only accelerate as customers and employees depend on access to critical information online, no matter what events arise.
