When selecting a suitable Customer Relationship Management Platform for real estate there are various aspects to be considered. CRM tools can do numerous things but it is essential to know exactly what you plan to use them for. When it comes to real estate, CRM is a great asset. The Real Estate CRM you decide to opt for should meet your specific requirements but above all it should help you manage your leads in an efficient manner. If making calls is important to your business, it is imperative to use an auto dialer. If you are determined to invest in such a tool, you should know that Phoneburner is not the only option you have.
What to Expect from Real Estate CRM?
The whole point of using a CRM platform is to maximize efficiency. Regardless of your requirements, you should search for Real Estate CRM that has the following features:
• Lead/contact management system- this is essential for the success of any business for it enables you to categorize your contacts, to split between hot/cold leads, old/current clients, level of satisfaction and so on. Being able to do this will help you manage your sales better.
• List management- this must have feature allows you to customize your information and to create custom lists based on deals, dates, etc.
• Email platform- emails will remain the most professional means of communication and their importance should not be ignored.
• Drip email- you can send automatic replies
• Compatibility with other platforms- you need a tool that works well with MS Office, Google Docs and other programs you use on a regular basis
• Mobile capability-cloud based CRM enables your employees to access information even when they are on the road.
These features are necessary for a Real Estate CRM that offers you the best value for your money, that enables you to source leads, to nurture existing relationships and to deal with the lead-to-close time in an effective manner. By using such a tool, you can make your real estate processes more efficient and enjoy the following features: lead generation campaign tracking, real estate lead and contact management, schedule management, contact sharing, access to real estate trends and industry news.
It is important to use the best tools so that you cater to the needs of your customers and keep them happy. The right platform can make things easier and less stressful for you; you will no longer rely on papers as much as you used to and you will no longer have to waste your time searching for essential information for it will be available to you in an organized manner.
Why Not Phoneburner?
Gone are the days when businesses had no other option but to invest in a phoneburner when they needed a dialer. Nowadays organizations have lots of options when shopping for a dialer and the good news is that they do not have to spend a fortune on such a tool. Sales dialers have become a necessity because of the numerous advantages they bring. Numerous companies are determined to invest in a suitable dialer that simplifies the dialing process, increases the efficiency of their employees and offers their employees they information they need to assist their customers.
When you use a CRM platform and dialer you will know where the call comes from, you will see previous interactions that customers have had with your company, the products or services they have purchased and so on. These details matter for they enable agents to know whom they are talking to and to create a suitable strategy. CRM tools also provide metrics and analytics so that your employees can make informed decisions based on facts and not on guesses. Also, you can see how many calls agents take during their shifts, how much time they spend on the phone with each customer, how long they spend on breaks and so on. Real-time reporting enables you to modify your strategy should this be the case.
As you can see, the phonebuner is not the only tool you can use to hold your employees accountable for how well they perform and to create transparency between agents and customers. Call recording enables you to make sure people do their jobs as well as they can. Dialers are now widely used to automate the dialing process and they come with different features.
What You Should Know about Real Estate CRM
If you have second thoughts as to CRM for real estate is suitable for you or not, you should know that you can use this tool to identify more leads, to create reports that can be accessed immediately, to deduce high priority clients, to access collective audience insights. It is important to your customers that you are available to them round the clock and that you respond to their messages within 24 hours of receiving a message. By using CRM, you can set email autoresponder, ensuring customers that you will respond in a timely manner.
Furthermore, thanks to Real Estate CRM you can offer priority service to your most important clients and improve your relationship with first time and long-term clients. CRM can be integrated with other marketing technology tools, such as email and marketing, calling integration, calendar and scheduling integration, integration with social media tools, service desk integration. In fewer words, this tool helps you save time, it provides more qualified leads and it broadens the lead sources.
Overall, it is in your best interest to find a suitable CRM tool for real estate or for any other business that you manage. Phoneburner is not your only option as far as dialers are concerned. You should take the time to become familiar with the available alternatives and the advantages they bring. It is much easier to grow your business and to keep your customers happy when you rely on the right tools. A customized CRM with the features you need is a must have for your business and this investment will pay off in the long run.
