It’s a fact that the bigger and better you are in a certain field, the more competitors you’ll have that will try to knock you out of first place. This is also true in the world of customer relations management. In this case, one of the best software solutions out there is HubSpot. For years HubSpot top competitors have been trying to come up with a HubSpot alternative, but to no avail so far. The system is one of the best, if not the best, on the market today, and it will take others years to even come close to something that can replace it. It has been proven as the preferred solutions by businesses both big and small, and will stay that way for years to come. Why would anyone change something that isn’t broken?
What Does a HubSpot Alternative Have to Compete With?
Before starting to consider a HubSpot alternative CRM software one must firstly understand what CRM software does first. Customer relationship management software, or CRM software for short, are what almost any industry uses nowadays in order to organize and engage contacts and leads. Think of this software as an old Rolodex on steroids. With time being of the essence in order to close a deal or get in touch with a potential customer before your competitor does, having a powerful piece of programing that keeps your contacts, your messages and even your schedule in order is something that everybody looking to make a sale can be happy about.
As opposed to HubSpot alternative solutions, the software gained popularity because of its two main qualities: it’s free and easy to use. That’s right, the biggest CRM platform in use today is free. This gave it a major advantage over the competition. With every company, big or small, trying to keep its overhead expenses to a minimum the fact that a powerful CRM like HubSpot was free made it an instant crowd favorite. But being free to use is just part of the equation. The good people over at HubSpot understood that every business should be able to use their product, and that is why they’ve made it very user-friendly, thus enabling sales teams to implement it right away without having to undergo almost any kind of system-alteration or adjustment period. This meant that the platform was suitable for both already established companies as well as smaller companies that were only starting off.
What HubSpot alternative developers should understand is that the platform isn’t just a modern day address book with phone-making capabilities. The software integrates seamlessly other popular apps such as Microsoft Dynamics or Zapier and many more in order to make it even better than it already is. It also has numerous capabilities that exceed other Customer Relationship Management software. For instance, it can assign calls or deals to various operators depending matching their company profile with the clients’ profile, it can monitor key performance points both for the company as well as for each individual agent and it can help organize your contact information like never before.
Which Are Some of HubSpot Top Competitors?
Over the years people tried to improve on HubSpot’s key features and developed a number of alternative CRM solutions in order to compete with it. Software like Freshsale, Pipedrive and Insightly are a few of the HubSpot top competitors out there at the moment, with more and more of them being launched every day. But in order to build something better that it already is you must tear it apart and looks for its flaws. Frankly speaking that’s a bit hard to do when talking about Hubspot. The things that make HubSpot such a great Customer Relationship Management tool, besides being completely free, is that it is a very powerful piece of software with an intuitive interface and lead importing capabilities. It also integrates very easily in any companies’ sale process. That is why the other developers had their work cut out for them.
Side by side comparison with any of the HubSpot top competitors shows that, although some progress has been made by other developers, HubSpot still retains a healthy lead. Take Insightly for instance. It’s one of the stronger competitors for HubSpot out there. The CRM software was designed with small businesses in mind and boasts some very useful features. One of them is the integration of popular workplace applications in order to streamline agent activity. Another plus for Insighlty is that it comes with very good mobile capabilities in order to be more flexible. It even has been able to integrate social media into the platform in order to boost lead engagement.
But despite all the bells and whistles, it’s still no HubSpot. The biggest difference between the two, that will have HubSpot winning all the time, is that HubSpot is free to use forever. Insightly, although it comes with a free plan for small start-up businesses, it has 5 paid plans to fit the needs of almost any sized company. Another big plus that makes HubSpot the CRM software of choice for companies is that it is the best integrated platform out there. This means that no matter what Insightly or other platforms throw at HubSpot, HubSpot can throw it right back at them, in spades.
There are many CRM software solutions to choose from out there depending on what you and your company needs. But if you’re looking for the best in the game, and with no cost from your part, you’ll certainly go with HubSpot. Its’ versatility and user-friendly concept makes it the top choice for almost any company in any industry out there, and it also makes it the norm by which every other CRM platform is measured by. Some developers might try and do better, but until that “better” is released HubSpot remains the customer relationship management tool to go to.
