User Activity Monitoring Market is expected to reach $5.3 billion by 2025 at a CAGR of 22.1% during the forecast period 2020-2025. UAM solutions monitor and record the activities of the internal and external users of devices, networks, and other IT resources in an organization. The increasing need of the organizations to gain control over their employees and third-party vendors is expected to be encouraging them to deploy UAM solutions. In addition, these solutions constantly monitor users and record their activities to detect suspicious activities. Additionally, several companies have been investing heavily for the advancements in this technology. In March 2018, CyberArk acquired certain assets of Vaultive, to deliver better visibility and control over privileged users and employees. Hence these benefits and advancements are analyzed to drive the market in the forecast period 2020-2025.
User Activity Monitoring Market Segment Analysis - By Deployment
Cloud deployment is growing at a highest CAGR of 27.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment. It also offers numerous benefits, including reduced operational costs, simple deployment process, and higher scalability in terms of connected resources. Additionally, the cost-effective cloud-based solutions ease installation when compared to the on-premises solutions. The highest level of data security and reliability offered by the cloud deployment are increasing the share of this deployment in the forecast period. Moreover, Cloud UAM solutions are available according to customer's demand, wherein a customer can start or stop any service, at will. UAM solutions help organizations optimize employee productivity, protect sensitive data, applications, and comply with stringent regulations. Hence these benefits are analysed to drive the market growth in the forecast period 2020-2025.
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User Activity Monitoring Market Segment Analysis - By Industry Vertical
User Activity Monitoring in Government and Defense segment is growing at a CAGR of 24.2% in the forecast period. Security threats in this vertical are increasing at an alarming rate. Moreover, this vertical is targeted to extract highly confidential and sensitive data of critical sectors, such as governments, prime contractors, and suppliers. Additionally, the governments across various regions are witnessing reduced employee productivity due to the result of internet misuse. Due to such reasons, organizations are deploying UAM solutions for enhancing their productivity. Moreover, advanced UAM solutions provide in-depth information about applications usage, network activities, Messaging, scripts, document tracking, and file transfers. Furthermore, these UAM solutions help the government and defence organizations in conducting incident responses, monitoring high-risk insiders, and measuring employee’s productivity. Hence these benefits are analyzed to drive the market in the forecast period 2020-2025.
User Activity Monitoring Market Segment Analysis - By Geography
North America dominated the market by a market share of more than 37.5% in 2019, owing to the presence of developed economies such as U.S and Canada. The increasing information security challenges due to network complexities, along with meeting strict compliance regulations and enhancing employee productivity, is pushing organizations in this region to adopt UAM solutions. Moreover U.S and Canada organizations these days are implementing user activity monitoring tools which are used in detecting and stopping potential insider threats of all kinds. Implementation of the user activity monitoring helps enterprises in proactively keeping a tap on suspicious activities and mitigates risks right at its inception and stop data breaches, or at least minimize potential damages. Hence these benefits are analyzed to drive the market in the forecast period 2020-2025.
User Activity Monitoring Market Drivers
Increasing need among organizations to optimize employee productivity
The UAM solution plays a crucial role in optimizing organizations efficiency by enhancing employee productivity. The single sign-on solution helps employees use multiple business applications. It identifies employees and sanctions access securely. Integrated UAM products provide a single console administration facility, which can help gain higher visibility and comprehensive coverage in organizations. Additionally, UAM solutions reduce security risks and provide a robust security mechanism that enables organizations to mitigate potential security threats and data loss. These solutions also help users to access information through mobile devices even from a remote location. In addition, UAM solutions deliver robust security to the credentials of super users and safeguard organizations sensitive data from unauthorized access and cyber-attacks. Due to the cost-saving and employee productivity enhancement features, the UAM solution is being increasingly deployed in organizations. Therefore, the UAM market is expected to witness significant growth in recent years.
Integration of UAM solutions with IAM and SIEM
The integration of UAM with Identity and Access Management (IAM) and SIEM improves the security posture of organizations by providing the capabilities of these solutions in a unified way. The UAM solution helps enterprises manage security threats and stringent regulatory compliances. Organizations can use integrated UAM solutions as a strategic initiative to achieve robust protection from internal and external threats. This would help companies increase their focus on monitoring users and the resources accessed by them. IAM technology provides access and privilege policy management but not UAM. However, the integration of UAM with IAM delivers the robust security capabilities of UAM to IAM users for protecting them against potential security threats. Therefore, many vendors are forming partnerships with other leading companies to provide integrated UAM solutions with IAM and SIEM capabilities, for delivering comprehensive security to global organizations.
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User Activity Monitoring Market Challenges
High cost of innovation for developing robust UAM solutions
Insider attacks and security breaches are continuously growing, and organizations are increasing their IT security investments to ensure protection against advanced threats, zero-day malware, Trojans, and other targeted threats. Investments are becoming a matter of concern for many organizations, including SMEs. Furthermore, the development cost for robust security solutions is high, which, in turn, leads to increased implementation costs for customers. Budget constraints are becoming a significant barrier to the growth of the UAM market. The cost factor is proving a hindrance to carry out IT security operations in organizations effectively. Additionally, security investments in SMEs are not sufficient to fulfil every security need. Therefore, organizations have to understand which information assets are the most important to curb the evolving security threats. The security investments by organizations in developing economies, such as MEA and Latin America, are lower as compared to the other regions, and these investments should be increased for better protection from emerging cyber threats.
User Activity Monitoring Market Landscape
Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the User Activity Monitoring market. In 2019, the market of User Activity Monitoring industry outlook has been fragmented by several companies. User Activity Monitoring top 10 companies include Micro Focus, Splunk, Rapid7, Forcepoint, Digital Guardian, Solarwinds, Securonix, Imperva, Logrhythm, Sumo Logic among others.
Acquisitions/Technology Launches
In 2019, Ekran System has launched advanced UAM solution which records on-screen users activity for all sessions in video format, indexed by accompanying text metadata.
Key Takeaways
North America dominated the market by a market share of more than 37.5% in 2019, owing to the presence of developed economies such as U.S and Canada. The increasing information security challenges due to network complexities, along with meeting strict compliance regulations and enhancing employee productivity is pushing organizations in this region to adopt UAM solutions.
Cloud deployment is growing at a highest CAGR of 29.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment.
UAM solutions reduce security risks and provide a robust security mechanism that enables organizations to mitigate potential security threats and data loss. These solutions also help users to access information through mobile devices even from a remote location.
User Activity Monitoring top 10 companies include Akamai Technologies, Inc, Google Inc, Amazon Web Services, Inc., Ericsson, Level 3 Communications, Velocix Limelight Networks, Inc, Internap Corporation, Verizon Communications, Inc., CDNetworks Inc among others.
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B. User and Entity Behavior Analytics (UEBA) Market
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