Everyone is trying to find brand-new areas to promote - it's a regulation of the marketplace. As well as among the most effective locations to promote your service or products remains in your very own store. That is why companies spend hundreds of bucks on advertising and marketing displays to either entice people into their stores' or to point them in the right direction when they're already there.
In this article we are going to take a look at a new form of advertising that takes advantage of a space that has, heretofore, been ignored. We are speaking of course about the floor. Yes, that's right, the floor.
Honestly, how useful content often do you notice if a floor is dirty or dusty or unpolished in a store? The simple fact is that we instinctively pay attention to the ground we walk on. After all, if we don't we might fall.
And that brings us to floor stickers. What exactly are floor stickers? Well, as you might expect they're stickers that you put on the floor. But why, you ask, would anyone use them? Really, there are several reasons why store owners like floor stickers. To begin with, they save a lot of space over cardboard displays. They have also been shown to increase in-store sales.
But how?
That's easy. They advertise products directly to customers and pique their interest about certain products. What products? Really, it can be just about anything. In fact, many stores choose to invest in stickers simply because they
