CDP has emerged as an effective & empowering technology for marketers, so as to offer a better view about the technology Martech Cube has listed the Top CDP Use Cases
Marketers know that customer data is very crucial to deliver a great customer experience (CX) and is full of insights just waiting to be gleaned. It is the foundation of winning the loyalty of today’s demanding customers. Marketers are increasingly trusting Customer Data Platform (CDP), and the pandemic has boosted this adaptation of CDP. According to Markets and Markets, the Customer Data Platform market is expected to grow at a very high pace over the next 5 years, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025. Investments are already on the rise and CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty caused by COVID-19. In 2019, deployments were at 17%, in 2020, this number jumped to 29%.
As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. The outcome: Fractured client characters that upset your capacity to convey pivotal marketing aspects to clients.
Then, you’re under strain to convey exceptionally customized marketing— at scale and progressively — as clients connect with your image over various channels, regardless of whether it’s social, email, web, or something different.
Progressively, marketing professionals are swinging to a Customer Data Platform (CDP) for help. A CDP arrangement settles your scattered, siloed client information into cognizant client profiles, stores them in one database, and makes those profiles completely accessible to other martech devices.
https://www.martechcube.com/top-cdp-use-cases-for-guaranteed-marketing-success/
