No bugging again with Thanksgiving 2020 marketing tips instead this Turkey day we have decided to show gratitude to the martech tools that have empowered us.
As you start preparing to break the wishbone for thanksgiving this year, there are numerous reasons to remember marketing technologies. Thanksgiving is primarily about being thankful and counting blessings, and it also represents one of the most crucial periods for marketing in a year. The average Thanksgiving expenditure in 2019 was $186.05 per person in the United States, hence marketers put more effort to leverage this opportunity to the fullest. COVID 19 pandemic is expected to dent the celebration of Thanksgiving 2020. With the second wave of COVID 19 almost here and countries like the U.K. and France already declaring National Lockdown, Thanksgiving holidays won’t be the same. But we as marketers need to switch back to the Martech tools that empowered us during the last lockdown.
So, this Turkey Day, let’s spare some time to thank Martech tools and innovations that helped us in being so efficient even in these tough times. Here we have listed 5 Martech 2020 innovations you should be thankful for, this Thanksgiving. Let’s dive in and check out some remarkable developments in the marketing technology arena this year.
Analytics
The analytics landscape is evolving at a very high pace in recent times. Market players have now realized the significance of data and analytics to derive a business edge. With new technological advancements, there is a greater understanding of how analytics can positively impact a business.
Recently, the most popular analytics tool, Google Analytics used by around 54.1% of all websites received a new update. This version of Google Analytics, dubbed as Google Analytics 4 has Machine Learning at its core, with an aim to provide new methods to monitor and key data trends, and alert marketers about new opportunities. All the added features of the new Google Analytics are designed to improve marketing decisions, offer more granular data control, and obtain better ROI.
Marketing analytics plays a significant role in drafting successful marketing strategies, so any powerful innovation in analytics has a huge positive impact on marketing as a whole.
https://www.martechcube.com/the-thankful-marketer-edition-martech-tools-that-killed-it/
