Designing requires skills and knowledge to create perfect art. If you have skill but lack knowledge then even after putting in all your efforts you would fail to deliver a good design. After gathering the knowledge you can easily practice them to create the best design and with time you will take expertise in the field.
To help you in learning the principles of design and their importance we have created this article. You can read below and understand how to create a good design easily. Apart from just learning these, the principles of design will help you in getting your dream job at the top web designing companies across the world. So now without wasting your time, let’s start the article and check how you can use the design principles.
Major Design Principles to Consider in a Design
Below are some of the major design principles which you can follow in order to get the best output.
1. Contrast
Contrast refers to the combination of different yet adjacent elements. Using these elements you can make the subject stand out for the viewer. It is one of the most important aspects of creating a design. Even after being the most important element, it has been on the top list of complaints of the clients.
2. Balance
Every element that you use in a design carries a visual weightage. These elements are meant to be balanced ideally in order to create a good design. The list of elements includes colors, shapes, images, patterns, typography, and others. Some elements are heavy and grasp the attention while others are lighter used for balancing out.
There are two types of balance, symmetrical and asymmetrical. In the symmetrical balance, you can use the elements with the same weightage so that the design looks even. While in asymmetrical balance you can use different elements of different weightage in a line apart from the center.
3. Proportion
Proportion in a design is one of the easiest principles. All you need to understand with proportion is the size of elements. Perfectly aligned and sized elements give a better feel than the imperfectly managed ones. In proportion too the larger elements have greater weightage as compared to the smaller ones.
4. Rhythm
Rhythm is a key to every design. You need to follow a pattern or rhythm to make your design catchy. Usually, when you are repeating any elements it won’t look good to the eye but when you repeat it with rhythm and pattern it makes a great impact. There are five basic types of rhythm that designers use. Random, Regular, Alternating, Flowing, and Progressive, depending on the design you can use any rhythm to make the design catchy and impactful.
Random patterns have no style; you can place the elements wherever you like. In Regular pattern, you follow the same spacing with no variation. While using Alternating rhythm you need to keep up with the pattern and variation between the elements. The elements should be repeated. Flow pattern has curves and follows bends. At last, the Progressive rhythm has no fixed pattern, it keeps on changing according to the needs and previous iterations.
5. Pattern
In a design when two or more elements are used in a set of steps is known as a pattern. Other than this in design pattern is also referred to as the certainty of elements in the design. Following a pattern even when you are repeating an element can help you make a good design. Most of the designers suggest using a pattern while designing.
6. White Space
White space is the empty or negative space in the design that does not include any element. Most of the beginners are seen using every element and filling every inch of the design. According to the principles of design, keeping white space or empty space is important.
The empty space helps the viewer in understanding the message of the design wherein if you would use all the elements it would make the design cluttered. In a survey, it was found out that viewers like neat and clean designs more than cluttered ones.
7. Movement
Movement in a design is referred to the way the viewer’s eye travels over a design. You can easily create a movement depending on how you want the viewer to view it. You can either use numbering, decreasing the size, or various alignments for defining movement. The human eye basically falls on a certain point or area of the design. You always have to target those areas.
8. Variety
Variety is the number of different elements that you use in the design to make it more appealing. When you use the same elements in the design it becomes monotonous that can result in loss of interest. Instead of using the same elements, you can use various colors, typography, shapes, images, and other design elements.
However, just for the sake of adding variety, you can also affect the design and user interest. The elements should be interrelated that can make the design appealing and aesthetically pleasing.
9. Unity
Unity of elements is used for spreading the message through the design. You may use various elements in the design but for unity, you need to keep something in common to help users understand better. You need to use a variety of elements in such a manner that can work together.
Final Verdict
As said above, without knowledge all your skills are wasted. All the above-mentioned nine principles of design can help you in creating the best design using your skills. Though it is not compulsory that you will get the best result in one or two tries, you need to keep practicing hard with every principle. Eventually, with time you will get habitual and can easily create great design. That’s all for this article, we hope that you will find it useful. If you have any queries or suggestions you can drop them in the comments section below.
