Data-backed insights on highlighted snippet optimization
Around one-fifth of all keywords set off a highlighted bit
99 percent of all included snippets tend to appear within the very first natural position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).
The key to included snippet optimization depends on a few specific Check out the post right here areas: long-tail- and question-like keyword strategy, date significant content that comes at the best length and format, and a concise URL structure.
Google has constantly been quite hazy on any information about winning highlighted snippets. This was the case when they were initially introduced, making them something services considered to be the cherry on top of their SEO efforts, which is still mostly the case. Having first-hand understanding about the value and power of featured snippets, Brado teamed up with Semrush to perform the most comprehensive research study around included snippet optimization to reveal how they truly work, and what you can do to win them.
Revealing the highlights from an Included bits study that evaluated over a million SERPs with highlighted snippets present, this post unwraps actionable recommendations on amping up your optimization method to lastly win that Google prize.
General patterns throughout the featured bit landscape.
With billions of search inquiries go through the Google search box every day, our research