the best kept secrets about content agency
the best kept secrets about content agency
the best kept secrets about content agency

Data-backed insights on featured snippet optimization

Around one-fifth of all keywords set off a highlighted bit

99 percent of all featured snippets tend to appear within the first natural position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The key to featured bit optimization lies in a couple of particular areas: long-tail- and question-like keyword strategy, date significant material that comes at the best length and format, and a concise URL structure.

Google has constantly been quite hazy on any information about winning highlighted bits. This held true when they were first introduced, making them something businesses considered to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the worth and power of highlighted snippets, Brado coordinated with Semrush to conduct the most thorough research study around featured snippet optimization to reveal how they really work, and what you can do to win them.

Exposing the highlights from a Featured bits study that evaluated over a million SERPs with featured bits present, Additional resources this post unwraps actionable suggestions on amping up your optimization strategy to lastly win that Google prize.

General patterns throughout the featured bit landscape.

With billions of search inquiries run through the Google search box each day, our research study discovered that around