Historically, marketing has been accessible only to larger organizations. Traditional marketing methods such as billboards, prints, magazines, etc. were costly. Therefore, they weren’t available for small businesses. Only some types, such as telemarketing and cold calling, were available, and that too for medium-scale businesses. Small-scale businesses and startups were devoid of marketing tactics.
We live in an economy that is at its best in human history. If I might take the liberty, I would say that the economy is flourishing because marketing was made available to every business. And it was done by the advent and growth of digital marketing. Particularly Search Engine Optimization lets smaller and medium-sized businesses compete directly with larger businesses. It leveled the playground.
Well, there are other factors as well. But SEO is one of the best contributing factors. This made many companies with niche-specific expertise shine and new ideas flourish, helping them become a monopoly on the internet. While SEO has been here for a while, we can still notice some companies still take SEO with a pinch of salt.
While there may be many factors for them to not consider SEO, as an SEO expert, I would like to vouch for it. Every penny spent on SEO doubles in value through the years when you place the right strategy.
SEO is chiefly an organizational strategy than work to be done by a bunch of people. Once brands realize that SEO is more of an organizational effort and lifestyle, I believe that they will consider adopting SEO best practices. Let’s just hope it is not too late before that.
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