Audiences dramatically accelerating adoption of streaming, social, subscriptions, and esports
Amidst voracious consumer appetite for content, majority of local TV outlets are dependent on social media for sourcing new stories and content for their audiences
Media executives don’t feel confident in their companies’ ability to adopt advancing technologies to meet needs of consumers
Consumer trust in news media reaching new lows, as social media becomes more prominent source for pandemic-related news
Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, today announced key findings from their Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.
