North America, Latin America, Europe, Asia Pacific, Oceania, and the Middle East and Africa are the seven geographical divisions of the hard seltzer market. The hard seltzer market is predicted to be dominated by North America. Due to rising consumer demand and the region's growing urbanisation, the Asia Pacific region is predicted to be a developing market for the worldwide hard seltzer market and to post the highest CAGR during the forecast period.
During the projected period, the hard seltzer market is anticipated to grow significantly in the European area. Hard seltzer market share has steadily increased in Latin America. Market growth for hard seltzer has been particularly strong in the Middle East and Africa.
In comparison to other alcoholic beverages, hard seltzer has fewer calories and carbs and is fermented with sugar. The market's demand for hard seltzer is being driven up by reasons such increased urbanisation, changing lifestyles, high disposable income, rising alcohol consumption rates, and growing popularity of the beverage among young people.
The global hard seltzer market has seen a growth in customer preference for flavoured alcoholic drinks as a result of the growing popularity of alcoholic beverages among millennials and the younger generation.
Demand for hard seltzers during the COVID-19 pandemic.
Consumer spending and purchase habits have been significantly impacted by the pandemic. Due to the shifting economic landscape, consumers are prioritising their costs and are only willing to pay for necessities. Additionally, the COVID-19 pandemic's severe lockdowns and restrictions on social gatherings have decreased their demand globally.
