The rise in inclination toward personal hygiene and personal well-being has made people more conscious about their health when purchasing products. One of the top priorities for women’s health is the monthly menstrual cycle. Several companies around the world have launched period panties to offer women better hygiene solutions. Period panties are of two types: disposable and reusable. Reusable period panties offer excellent leakage protection and are eco-friendly. The reusability factor makes them ideal to reduce the load on raw material resources – both on the environment and humans. Hence, most women prefer this product. The period panties market is fragmented with the strong presence of many players. Competition in the market is expected to increase in the near future with the entry of several local players.
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Period Panties Market Introduction
Period panty (menstrual underwear) is a relatively new sanitary product in the market. It is commonly available through online distribution channels. The absorbency of menstrual underwear ranges from half to two tampons. Menstrual underwear is hygienic clothing that can be used separately depending on the period or as a backup for menstrual cups. The period panties patch consists of a coating of a special fabric that is developed to draw fluid away from the body and retain it inside the underwear. It also prevents liquid from leaking into clothing.
Awareness about Hygiene and Development of New Products Augmenting Period Panties Market
Period panties can be used on their own, depending on the flow, or as an alternative to menstrual cups. These panties have a unique textured coating designed to wick fluid away from the body and trap it inside the garment, thus avoiding spillage on clothes.
Originally introduced in China, this innovative product is now used in developed areas of the world. Disposable period underwear is made to look and feel like regular panties. The design includes an absorbent core made from materials such as a superabsorbent polymer that can hold 1-2 tampons worth of menstrual flow. With a layer to prevent seepage and a moisture barrier to keep it comfortable, disposable underwear is typically used on lighter days or as a backup on heavier days. Menstrual pants feature a trend-setting innovation that helps fight odor and are many times more absorbent than regular menstrual cups or tampons. This makes period panties more viable and keeps the user dry for a longer period. Growth in interest in various eco-friendly products in feminine hygiene, including period panties, is projected to drive the period panties market size in the next few years.
While period panties differ from brand to brand, their basic design is the same: a cotton or polycotton blend, with ultra-high absorbency fabric sewn into the gusset. Users simply rinse the panties in cold water before putting them in the washing machine with their regular load of laundry. M&S’s period panties have a three-layer gusset system: a layer next to the skin that wicks away moisture so wearers feel dry; a middle layer that absorbs blood; and an outer layer with an anti-leakage membrane. These leakproof panties help women function normally during the menstrual cycle, thus propelling the demand for period panties in the global market.
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Eco-friendly Products and Initiatives by Social Agencies Creating Opportunities for Period Panties Market
According to several studies, most women do not realize that used sanitary napkins are made of plastic (up to 90%) and end up in landfills after disposal. About 12.3 billion or 113,000 tons of old sanitary napkins are dumped in landfills in India every year, contributing to the country’s plastic pollution. Green menstruation is expected to be the way forward with the increase in awareness about long-lasting alternatives such as reusable pads, menstrual cups, and period panties.
Using period proof underwear has a wide range of benefits, from keeping the clothes clean to being more environment-friendly and saving money, especially for those who are unable to access or afford expensive disposable products. Period panties are useful in preventing vaginal irritation, as well as in cases where cultural or religious reasons preclude the use of internal products. Increase in popularity of leakproof panties is fueled in part by the growing environmental impact of single-use menstrual products. The Women’s Environmental Network estimates that up to 2 billion menstrual items are flushed down British toilets each year. Consumer interest in reusable sanitary protection products has increased over the past few years due to media campaigns around the environmental impact of disposable tampons and pads. Period panties manufacturers are therefore making products in compliance with this demand. According to data from Mintel, 15% of menstruating women opted for environment-friendly products in 2020. Additionally, various initiatives taken by governments are encouraging manufacturers to replace non-degradable products with environment-friendly products.
In the past few years, many social agencies have promoted the usage of feminine hygiene products in rural and underdeveloped towns and cities around the world. For example, UNICEF actively organizes campaigns to promote awareness about feminine hygiene. These efforts are expected to play a key role in raising awareness about proper menstrual hygiene, thus increasing the demand for reusable menstrual panties.
Poor menstrual hygiene can lead to urinary or reproductive tract infections and affect the well-being of women. In many countries in the European region, lack of privacy and inadequate toilet doors or cubicles pose a problem for girls during their periods. Lack of affordable menstrual products is also an issue. For instance, according to a 2017 survey by Plan International UK, one in 10 girls in the U.K. could not afford menstrual hygiene products, affecting their school attendance. Since then, the U.K. has taken measures to make these products more affordable. WHO/Europe is working with countries to assess the problem, accelerate improvements in water and sanitation in schools, and promote policies to ensure safe, hygienic, and dignified menstruation. These initiatives are expected to help increase awareness about period panties, thus driving the demand for period panties in the near future.
Increase in Demand for Eco-friendly Reusable Period Panties Made of Leakproof Fabrics
Reusable period panties dominate the global period panties market in terms of value. Reusable period panties eliminate the need for sanitary pads, tampons, or menstrual cups in the long run. These eco-friendly panties are made of super absorbent, omni-wick, leakproof fabrics. This is significantly contributing to the growth of the reusable segment in the global period panties market.
Disposable period panties are experiencing moderate demand in the global period panties market. These panties provide comfort and protection for every wearer. Period panties are ideal for usage during the menstrual cycle, menopause, pregnancy & postpartum, for mild incontinence, and when traveling.
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Regional Outlook of Global Period Panties Market
North America held major share of the global period panties market in 2021. This trend is anticipated to continue during the forecast period due to the rise in awareness about new products, changing attitude of women toward hygiene, and the availability of eco-friendly products. The U.S. held large share of the market in North America. Comfort and convenience are driving the period panties market in the U.S.
The Asia Pacific period panties market is anticipated to grow due to the rise in disposable income, changing lifestyle, and increase in awareness about some of the best period panties among women. Southeast Asian countries and Australia are the major contributors to the growth of the period panties market in Asia Pacific. China held the second largest share of the period panties market in Asia Pacific in 2021. The market in Japan and South Korea is expected to grow moderately due to the increase in number of working women and rise in health awareness.
Analysis of Key Players in Global Period Panties Market
The period panties market is fragmented, with strong presence of a large number of players. Competition is expected to increase in the next few years with the entry of numerous local players. Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Harebrained, Adira, Flux, Fannypants, THINX Inc., WUKA, and Period Panteez are the key companies in the market.
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