1. Tell us about your role at Bynder.
I am the chief marketing officer at Bynder, which is a digital asset management platform. As a DAM provider, we help marketing teams collaborate in the cloud to more easily create, store, find, and utilize their assets. Marketers get more usage and impact from their creative assets, while keeping everything on brand.
2. Describe your journey into this market.
I’ve always been a bit of a growth company junkie; helping scale up marketing organizations is my jam! Bynder is actually the seventh growth company I’ve been a part of. Like many college grads, I didn’t really know what I wanted to do when I graduated college, so I got into management consulting. This ended up being a great introduction to business because I would watch really small start-up companies completely overturn industries. I wanted to be part of that! Once I actually started in these types of companies, I just fell into marketing because it’s such a rewarding and intellectually stimulating part of an organization. I really feel lucky to have found something that I actually enjoy doing.
3. Tell us about Studio OnBrand and how the conference will explain how to produce valuable insights for global branding and marketing pros.
This year’s Studio OnBrand will bring together today’s most influential names in brand marketing to tackle the industry trends on everyone’s mind, ranging from the COVID-19 effect on branding to the impact of the remote-work revolution. Our speakers will span a variety of industries, so attendees will have the opportunity to hear tips and tricks about connecting and engaging with consumers from all different types of voices.
https://www.martechcube.com/onbrand-event-media-martech-partner-interview/
