You might have heard about the change in customer behavior many times, especially at the end of 2020. You might have also noticed the changing customer behavior through the rise and fall of certain stocks in the stock market? Understanding customer behavior through the stock market??? Yes!!! Like what happened with Signal Advance Inc or Etsy, etc.
The rise in these stocks point a finger towards the changing trend of marketing,it reflects that people are believing a lot on the “word of mouth” form of marketing and also trusting the influencers they know or follow. Marketers need to be quick and strategize their marketing campaign according to the acceptance and response of their concerned target audience.
Businesses that are getting this huge response because of influencer marketing or “word of mouth” form of marketing, are taking this opportunity to a whole new level by adding more marketing efforts of not only digital marketing or inbound marketing but also outbound marketing especially Billboard promotions.
https://www.martechcube.com/mix-of-both-the-marketing-worlds-a-perspective/
