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Men’s Underwear Market Emerging Trend, Company Demand and Regional Analysis by 2027
Men’s Underwear Market Emerging Trend, Company Demand and Regional Analysis by 2027
The Men's Underwear Market is predicted to rise due to rising demand for slimming and shaping underwear, particularly among metrosexual males who want to improve their personality and physical appearance.

Undergarments, often known as underwear, are garments that are worn beneath clothing and are generally in direct contact with the skin. They can be made up of many layers. They're used to keep clothing clean and protected from biological excretions, to decrease friction between outerwear and the skin, to contour the body, and to conceal or support areas of it. In chilly weather, long underwear is occasionally worn to provide extra warmth. Some types of underwear are associated with religious significance.

The rising trend of men wearing low-rise boxer briefs as a result of a growing sense of fashion is predicted to boost the growth of the Men's Underwear Market. Most brands, including Jockey, 2(X) IST, and Andrew Christian, offer a variety of low-rise briefs. As a result, the increased popularity of low-rise boxer briefs is expected to boost men's underwear market growth throughout the forecast period.

Companies are concentrating their efforts on R&D in order to create items that are suited for people of different shapes and sizes. The market is being driven by innovation in advanced tailoring, as well as new fabric types such as modal, viscose, and merino wool, which assist eliminate moisture and regulate temperature. Saxx, for example, provides 3D hammock-shaped pouches that employ mesh panels and unexposed stitching to decrease chafing caused by skin-to-skin friction. They've also used nine pieces of fabric to provide 3D sculpting around the thighs, glutes, hamstrings, and quads for improved fit, feel, and functioning.

 

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