ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data allows advertisers to leverage professional contact and company information to create campaigns with unmatched precision and enhanced performance.
Digital agencies and marketers typically face challenges in collecting high-quality, complete B2B audience data. Most widely available contact information for companies and their employees is either inaccurate, incomplete, or outdated, which means many digital agencies and marketers deliver their messages to the wrong people altogether.
Targeted Audiences provides persona-based demographic inputs such as department and management level. It also offers in-depth B2B insights, including firmographic information about companies such as revenue, employee size, headcount growth, and industry. These new audience filters enable marketers to deliver their messages to the right people at the right time.
https://www.martechcube.com/martech-leader-zoominfo-launches-targeted-audiences/
