ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics 365, today announced the acquisition of Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration. The Eletype Digital Assistant monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications.
The strategic acquisition will enable a broad array of enhancements to ClickDimensions technology, providing intelligent monitoring based on thresholds, anomalies and fluctuations.
“The need to unify sales and marketing teams is more important than ever, particularly as we look at the all-digital world brought on by the pandemic,” said Mike Dickerson, CEO of ClickDimensions. “Not only is it vital that these teams work seamlessly, but there is a heightened need for integrated analytics and collaboration tools that support customer engagement in a digital landscape. Our acquisition of Eletype will allow us to further support our customers in these endeavors, extending the Eletype product to include both sales and marketing data and fueling the unification of sales and marketing.”
https://www.martechcube.com/martech-leader-clickdimensions-acquires-eletype/
