Malted Barley Flour Market: Introduction
A recent study published by Transparency Market Research on the maltedbarley flour market includes global industry analysis and opportunityassessment for 2019-2029. The global malted barley flour market isexpected to be valued at ~US$ 4.7 Bn in 2019, which isprojected to rise at a CAGR of ~9%, to reach ~US$ 11 Bn by 2029.
Rising Preference for Malted Barley Flour byHealth-conscious Consumers to Boost Growth Opportunities
Malted barley flour is a rich source of vitamins, minerals, and fibers.Furthermore, malted barley is a rich in B vitamin, including niacin, thiamin,and pyridoxine (vitamin B6). It also contains beta-glucans, a type of fiber.Health conscious consumers prefer natural, sugar-free, fat-free, andnutritional products that aid them in weight management as well as provideenergy. As malted barley flour meets these requirements, health consciousconsumers are increasingly including malted barley flour products to their dailydiets. Due to health benefits they offer, dieticians and doctors arerecommending consumption of malted barley flour products to their patients.Moreover, use of malted barley flour in diet products helps to enhance theirtaste, flavor, and aroma.
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Soaring Demand from Bakery & ConfectioneryIndustry to Propel Market Growth
According to a report published by World Bread and Bakery Products, theconsumption of bread and bakery products increased from 122,000 tons in 2007 to 129,000tons in 2016. Usage of malted barley flour is rising inbakery and confectionery products, as it is an important ingredient that helpsto enhance texture, color, flavor, and aroma of various bakery andconfectionery products. Malted barley flour is used commercially in breads, pizzacrust, crackers, rolls, and pretzels as a dough conditioner due to its lowergluten content that causes the dough to be softer, more relaxed, and gives thefinal product a softer crumb texture. As a result of this, a range of productsis available with differing flavor profiles, and color levels such as light,medium and dark flour, to meet the requirements of a more sophisticatedindustry and consumer. Moreover, products stay crumbly and fresh for longer,attributable to the addition of malted barley flour.
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Growth of Food Service Industry to IncreaseApplication of Malted Barley Flour
Online food delivery services by restaurants have led to a surge in thegrowth of the foodservice market in the U.S. Restaurants and other food serviceproviders have been actively engaging in digitalizing their operations.Furthermore, there has been a rise in the number of consumers who prefer toorder food online and this number expected to grow in the foreseeable future.The home delivery system, mainly in the case of pizza, has been another majordriver for the malted barley market. Use of online platforms to order food fordelivery have been a successful concept, attributable to the ease of choosingfood items and convenient payment procedure. Notably, in 2018, morethan 70 million consumers in the U.S. ordered food online fromrestaurants. Quick service restaurants (QSRs) are fast food restaurants, setapart from full service or table restaurants by their limited menus, minimaltable service and, as their name implies, fast service. QSRs are popular in theNorth America, Europe, and Oceania regions. Quick service restaurants includelimited-service eating places, cafeterias, fast-food restaurants, beveragebars, ice cream parlors, pizza-delivery establishments, carryout sandwichshops, and carry out service shops with on-premises baking of donuts, cookies,and bagels. These QSRs use malted barley flour on a large scale. On the back ofthese factors, the demand for malted barley flour from the food serviceindustry is expected to increase substantially.
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