Lowe’s Companies, Inc. (NYSE: LOW) today announced the launch of Lowe’s One Roof Media Network, a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement.
Americans’ relationships with their homes have been transformed and the home lifestyle customer has become increasingly important for brands. At the same time, a changing media landscape has made it more challenging for brands to meaningfully connect with and engage this growing audience.
“There’s been a real shift in consumer behavior and sentiment toward home, and we know our partners are continually looking for new ways to command attention, drive relevance and overall sales,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer. “Leveraging Lowe’s deep understanding of the home lifestyle customer and real-time trends, Lowe’s One Roof Media Network will serve as an extension of our partners’ marketing teams, helping them develop custom, comprehensive approaches designed to deliver on their business goals.”
