As credit card penetration remains less than 15% in most of Latin American markets, BNPL lending has substantial growth prospects in the region. With the growing e-commerce market in the region, the BNPL service is also expected to grow. Cash vouchers which are most trusted digital payment mode in the region, sometimes allow consumers to pay in interest-free instalments which provide flexibility to consumers. For instance, in the region, around 45% of eCommerce payments are made in instalments which are usually interest free.
Addi, a white-label BNPL startup based in Colombia, plans to expand to Brazil and Mexico by end of 2020. The start-up which was established in 2018 has risen US$31.3M in funding from Andreessen Horowitz and Quona Capital. Addi direct sales force in Colombia mainly targets elective medicine, home improvement and fast fashion merchants. Also, the company has integrated with Vtex, an ecommerce platform, to allow merchants connected to Vtex offer installment loan financing within 24 hours. This feature is expected to be rolled out in Brazil by end of 2020 . Also, Addi collaborated with Telefonica, a telecom provider to enable financing of mobile devices. Other key BNPL providers in LATAM include NeoPag, Kueski Pay, and Referencia.
Latin America Buy Now Pay Later Insight Brief
1. Latin America Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
2. Argentina Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
3. Brazil Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
4. Chile Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
5. Colombia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
6. Mexico Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
Regional / country reports included in this bundled offering provide a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry. These reports offer data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.
Each regional / country report details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.
Scope
Country reports in this bundled offering provide in-depth analysis of Buy Now Pay Later industry. Below is a summary of key market segments:
BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
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Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
