mParticle, the largest independent Customer Data Platform, today announced that Jack in the Box has selected mParticle as part of the organization’s digital transformation strategy. A leader in the Quick Service Restaurant industry, Jack in the Box will deploy mParticle’s CDP as its customer data infrastructure and the foundation of its marketing stack, helping deliver real-time, personalized experiences to millions of customers and make Jack more CRAVED (cultural, relevant, authentic, visible, easy and distinctive).
Jack in the Box serves over 10 million guests across their 2,200 restaurants, and connects with millions of email subscribers, mobile users, and unique website visitors each month. With a massive amount of data generated from these interactions, Jack in the Box needs a way to centralize data and create a unified view into the customer, while also ensuring the highest levels of data quality, governance and compliance. By deploying mParticle, Jack in the Box will increase product agility, personalize customer interactions, and convert more customers to loyal Jack Pack members.
