Irish whiskey is one of the world's oldest and most widely consumed distilled spirits. When compared to the smokey and earthy flavour of scotch whisky, it has a distinct smooth flavour and appears as pale gold.
One of the biggest drivers for the global Irish whiskey market growth is the growing number of younger people around the world. Furthermore, the worldwide Irish whiskey market is predicted to rise due to a surge in demand for super-premium and high-end premium whiskey blends.
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