Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp’s DeepSight Toolkit.
Intuiface automatically combines this anonymously-collected information with additional data captured at the edge and immediately makes it available for both triggering the display of in-context content (e.g., based on age and gender) and for visualizing the data using Intuiface’s analytics solution to determine content effectiveness (e.g., views, impressions, dwell time). The result is deeply personalized content delivered on-demand for well-understood audiences via an easily adopted, low-cost, and highly versatile alternative to the heavily code-dependent solutions on the market today. New users can produce dynamic content in just minutes while Intuiface veterans can, for the first time, sell measurable ad space at a premium.
Out-of-home digital signage is evolving from impersonal, schedule-driven media to the delivery of highly customized content tailored for the individual at the right time and in the right place. Sensors at the edge – customer-facing devices tasked with detecting information and nearby events, like demographics, speech, movement, and more – are crucial to making on-premise personalization possible. It is thus critical for out-of-home digital signage to integrate with and orchestrate these sensors. The challenge is to enable system integrators and businesses possessing office and/or retail space to flexibly implement such deployments across various environments without high cost or outsourcing.
https://www.martechcube.com/intuiface-sightcorp-bring-no-code-audience-analytics-to-digital-signage/
