Mapp, one of the largest independent marketing platforms, looks back on strong growth in the 2020 financial year. The company closes with record year-on-year growth in new customer business of 73%. At the same time, the average contract value has tripled, which underpins the recognition of insight-led customer engagement among medium-sized companies and enterprises.
COVID-19 has caused a massive acceleration of digital transformation and online business models in marketing. The necessity of regular online exchanges with consumers through a targeted strategy to trigger profitable interactions has caused many companies in the past year to invest heavily in marketing analytics, personalization, automation, and digital customer activation.
It has also become apparent across all industries that the need for effectiveness and efficiency in digital marketing is essential. Many companies have, therefore, realigned their strategies to focus more closely on data-driven approaches. This has led to an enormous growth spurt in the uptake of AI-based customer intelligence solution Mapp Intelligence, which is at the core of the modular marketing platform Mapp Cloud. Here, the seamless integration between Mapp Intelligence and the cross-channel marketing solution Mapp Engage allows marketers to identify actionable insights and user segments to enable highly personalized marketing messages for use across channels.
https://www.martechcube.com/independent-marketing-platform-mapp-reports-strong-growth-in-2020/
