Globally consumers are experiencing substantial changes in their respective lifestyles, a few of them are the natural process that is brought about by external factors like that of the global pandemic of COVID 19.
To this end, it is relevant to note the increasing number of people are spending time indoors as telecommuting to work emerges as the new normal.
Coupled with unconventional ice cream cones and the postponing of the Tokyo 2020 Olympics Japan has emerged as a global platform for food and beverage innovation that can appeal to global consumers.
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