Africa must overcome challenges around infrastructure, logistics, and financial inclusion to realize the potential.
Growth on the horizon for African e-commerce and logistics in 2022
Countries across Africa present huge opportunities in e-commerce but businesses must quickly overcome challenges around infrastructure, logistics, and financial inclusion to fully realize the potential.
Since 2020, we have witnessed African markets embracing the e-commerce revolution. Thanks to rising disposable incomes, growing internet penetration, and emerging cross-border e-commerce markets, the continent is poised to become the world's next big online retail destination. To realize this ambition, e-commerce platforms must now focus on building this momentum in the wake of increased economic and logistical pressure.
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