Ovulation Test Market Information, by type (Urine Based Test, Saliva Based Test and others), by end users (Hospitals, clinics, diagnostic centers, fertility centers, home care, and others) - Global Forecast to 2027
Competitive Dashboard:
The top players operating in the global ovulation test market include Church & Dwight Co. Inc. (U.S.), Swiss Precision Diagnostics GmbH (Switzerland), HiLin Life Products Inc. (U.S.), Prestige Brands Holdings Inc. (U.S.), Fertility Focus Limited (U.K.), Fairhaven Health LLC (U.S.) Accuquik (California), Geratherm Medical AG (Germany), Piramal Healthcare (India), and NecLife (India).
Market Potential and Pitfalls
The global Ovulation Test Market has witnessed a tectonic surge over the past few years, mainly due to the increasing development of technology-driven ovulation monitors. Technological advancements aimed at getting accurate and reliable results from ovulation kits have propelled the growth of the ovulation test market across the globe. As per the CDC, one out of every eight women across the globe is facing issues in sustaining or conceiving pregnancy due to health issues. Due to such factors, companies are introducing advanced kits which will let them monitor ovulation and pregnancy. Applications like Glow and Apple’s Reproductive Health kit enables a user to visualize, record, and aggregate a large volume of data associated with the reproductive health of a patient. With women and child health and pregnancy management gaining importance across the world, the ovulation test market is predicted to flourish in the foreseeable future.
On the contrary, low precision of ovulation predictor kits confirming ovulation and unproven accuracy of urine-based ovulation monitors in patients suffering from PCOD/PCOS is likely to restrict the growth of the market.
Ovulation Test Market Segmental Analysis:
The ovulation test market is segmented on the basis of test and end users.
- By test, the ovulation test market is segmented into saliva-based test, urine-based test, and others. Of these, urine-based test acquires the largest share owing to its extensive application by women for testing pregnancy.
- By end users, the ovulation test market is segmented into clinics, hospitals, fertility centers, diagnostic centers, home care, and others. Among these, home care settings are likely to gain prominence, mainly due to the declining fertility rates in men and women, increased preferences for home and remote monitoring, and rising need for constant monitoring of health conditions.
Regional Frontiers:
Geographically, the global ovulation test market spans across Europe, America, Asia Pacific, and the Middle East & Africa.
Considering the global scenario, the ovulation test market in North America is anticipated to expand at a CAGR of 2.20%, surpassing a valuation of USD 900 million by 2023. The growth can be credited to the increased awareness regarding planned pregnancy. The increased use of fertility monitoring devices for contraception is predicted to push the market growth uphill. People are highly aware of the benefits of ovulation testing through marketing campaigns, social media, and e-commerce sites. Moreover, the advent of easy-to-use fertility monitors with high accuracy is considered to propel the growth of the ovulation test market in the region.
Europe bags the second position and is likely to expand at a CAGR of 1.24% by 2023. The region will witness high growth, mainly due to the increased use of fertility monitoring devices for contraception.
The Asia Pacific will expand at the fastest rate, mainly due to the ever-increasing population in the region. The growth can be attributed to the rapidly increasing number of women suffering from lifestyle disorders. The increased investment and funding for the development of ovulation and fertility monitors are contributing to the growth of the regional market.
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Industry Updates:
June 2019: Apple has planned to launch a period-tracking app named Cycle Tracking, which will let the users record their menstrual cycle. The app will also send notifications to the users when the egg is fertile. Users can log their flow levels and symptoms such as headaches and cramps in the app itself. The app will automatically predict the next period cycle once the user provides information.
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