E-commerce platforms, also known as DigitalCommerce Platform Market, are used to sell and buy goods and servicesusing mobile networks, the internet, and commerce infrastructure. Merchants canuse a Digital Commerce Platform Market to host and construct a digitalstorefront for a specific set of services or products. It entails orderingdigital content for rapid consumption on the internet. Digital CommercePlatform Market can sell a wide range of digital items, including businessto business (B2B) software such as Google G Suite and Microsoft Office 365,Salesforce.com products, consumer apps, and so on.
As the demand for digital commerce grows, businesses areinvesting in innovative digital business models to improve consumer experience.Companies are taking advantage of the advantages of social media platforms inorder to collect more information about customers and better serve them byknowing customer satisfaction and dissatisfaction.
Cloud computing has advanced tremendously over the years,and it currently offers significant cost reductions by lowering the opportunitycost of in-operation technology. As a result, a large number of suppliers havebegun to provide cloud services to their customers. As huge firms profit fromthis trend, industries such as e-mail marketing service providers (iContact,Mailchimp), CRM (Salesforce.com), support (Zendesk), and customer engagement(Hybris, Marketo) have almost totally shifted to the cloud in recent years.
Due to the nascent nature of the industry, many merchantslack digital marketing expertise and consequently fall behind the competition.Because managing digital operations takes up around 60% of a marketer's time onaverage, merchants must learn those abilities in order to remain competitive.Furthermore, the global Digital Commerce Platform Market growth islikely to be hampered by the lack of a market governance framework throughoutthe forecast period. For example, in many developing countries, includingIndia, the lack of an unified tax structure leads to concerns such as doubletaxation and restrictions on the free flow of goods inside the country.
Because of unsafe transactions, insecurity, and trust, thenature of online transactions is constrained. There are policies in place atwork that will include technical and legal security and data protectionstandards. Furthermore, a surge in malware incursions, personal datacompromise, and phishing attempts may cause internet users to limit theironline commerce activities. As a result, these constraints are likely to stiflemarket growth in the foreseeable future.
Customers come into contact with the seller at touch points,which contributes to the customer experience either directly or indirectly.From the customer's perspective, the buying experience is just as important asthe follow-up touch points. Traditional B2B sales methods result in inefficientsales forces and low levels of customer satisfaction. Customers' buyingpreferences are changing, thus businesses selling to consumers (B2C) must adapttheir customer experience. The customer experience is critical to anorganization's growth.
Self-service, co-creation, and personalisation are threeimportant strategic developments that characterise the present digitalcustomer. In light of these developments, Infosys digital commerce providesend-to-end capabilities that eliminate the need for middlemen in channels,warehouses, inventory, merchandising, and transaction processing. Episerver'sintelligent customization platform also contains a full array of digitalcommerce personalization features, such as automatic behavioural warnings,product suggestions for email and online, behavioural ranking, and actions thatboost conversions and average order value.
Other associated systems, such as enterprise resourceplanning (ERP), logistics, and order fulfilment systems, connect with anintegrated digital platform. This platform was built to meet all of the needsin one place. Furthermore, features such as newsletters and marketing planswere thought to be outside the platform's scope. However, by combining it withother technologies, these systems have been integrated into digital commerceplatform.
