Increased geriatric population, which is more susceptible to cough and cold, increase in vehicle pollution, the surge in demand for over-the-counter products, increase in R&D activities, and growth in awareness about advanced medicines are expected to help the Cold, Cough, and Sore Throat Remedies Market generate higher revenue in the coming years.
During the projected period, the increase in the number of testing and research facilities, primarily in the field of biotechnology and pharmaceutical industries, contributes to considerable market growth. However, rigorous rules governing the efficacy of cough medicines impede the growth of the cough remedies industry. Furthermore, the rise in the incidence of respiratory-related illnesses presents the profitable potential for market expansion in the coming years.
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