TMR projects the global anthocyanin market toreach US$ 735.9 Mn by 2026. Over this period of 2018-2026, the anthocyaninmarket is forecast to report a CAGR of 4.6%. Among the key end use segments,the food and beverages industry is likely to lead the market in 2018. The trendis likely to remain unchanged throughout the course of the forecast period.Regionally, the North America anthocyanin market held the leading share in theglobal market in 2018.
The global anthocyanin market exhibits the presence of several largecompanies. Besides this, domestic players enjoy a stronghold in regionalpockets, which has rendered the market highly competitive. According to a newstudy by Transparency Market Research (TMR), Archer Daniels Midlands Co.,Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% ofthe global anthocyanin market in 2018, thereby registering their dominance.
To sustain growth amidst the prevailing competition, the leading playersare trying out a plethora of strategies. For instance, they are engaging inmergers and acquisitions. Besides this, investment towards product innovationis steadily increasing. These strategies are adopted by market players toexpand their footprint worldwide. Such strategies are therefore likely to havea significant influence on the global anthocyanin market.
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Steadily Rising Demand from Emerging Economies toSteer Growth
Anthocyanin consumption has positive effects on human health. Studieshave shown that they have anti-allergic, anti-oxidant, anti-microbial, andanti-inflammatory properties. Besides these, anthocyanin also help in improvingmicrocirculation of the body. Anthocyanin expedite metabolism process, therising awareness about which is likely to bode well for the market.
Anthocyanin also fight oxidative stress, which can escalate heart ailments.Furthermore, consumption of anthocyanin can help reduce obesity in humans. TMRexpects that the market will significantly gain from the rising awareness abouthealth benefits offered by anthocyanin. Additionally, the steadily risingdemand from India, China, Brazil, Argentina, and Indonesia will steer growth inthe global anthocyanin market.
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Demand for Synthetic Variants May Hamper Growth
Anthocyanin are extracted from natural resources, which makes themdifficult to work with. Raw materials used for deriving anthocyanin areavailable at a higher price than those used for extracting artificialcolorants. Besides this, anthocyanin lack color intensity unlike theirsynthetic counterparts. Additionally, the synthetic variants help maintainingthe vibrancy of the color. Therefore, the rising demand for syntheticanthocyanin may hamper the growth of global anthocyanin market to an extent.
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Furthermore, factors such as the absence of a wide ranging color palletand implementation of stringent guidelines controlling the use of foodadditives may negatively the market the market. Nonetheless, the demand fornatural food colors is likely to remain steady through the forecast period.Expansion of the food and beverage industry and the steady use of anthocyaninin the sector will enable the market sustain growth in the coming years.
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Our datarepository is continuously updated and revised by a team of research experts,so that it always reflects the latest trends and information. With a broadresearch and analysis capability, Transparency Market Research employs rigorousprimary and secondary research techniques in developing distinctive data setsand research material for business reports.
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