The zest of millennials to experiment and experience is leading to heavy pursuit of novel products and services. Monotonous theme can spoil any modern market since the consumers are demanding variety in terms of aesthetic, taste, and the aroma of products. Leveraging this stride, several chemical and materials are undergoing voluminous trade serving various sectors. Owing to this, the flavors and fragrances market is estimated to observe a growth over the forecast period due to rising demand of flavors and fragrances in several sectors such as food & beverages, pharmaceutical, cosmetic products and toiletries. The global flavors and fragrances market valued $28.2 billion as of 2018 and expected to grow at a CAGR of 4.90% during the forecast period 2019-2025.
Flavors & Fragrances Market Outlook:
Prominent end-user verticals in flavors market includes beverages, savory & snacks, dairy products, bakery and confectionery industry. Likewise, fragrance is majorly used in cosmetics, toiletries, soap and detergents industry.
The beverages, dairy products, and confectionery industry are regularly upgrading their products portfolio in order to stay ahead in the competitive landscape. Thus, flavors is the fastest growing segment with an estimated application CAGR of 5.10% going through 2025. According to the Brewers Association, the overall beer market of the U.S. worth $114.2 billion as of 2018. Flavors being an integral part of beer production will capitalize over increasing beer consumption pattern. Similarly, at the global level, the top 50 groups made $92.66 billion in total confectionary products and bakery revenue in 2017.[1] Flavors being an imperative asset in these industries is deriving profitable opportunities for the market as they cover 1-5% of the production cost.
According to India Brand Equity Foundation, food and beverages including bakery, account for 19% of the Indian FMCG industry expected to grow with a CAGR of 27.86% towards the mark of $103.70 billion by 2020. Similarly, the market size of India's beauty, cosmetic and grooming products is expected to reach $20 billion by 2025.[2] Along with parallel demand originating from densely populated economy of China inclined towards packaged food, and South Korea being a leader in cosmetics with 9% of global export value, APAC is reckoned to be the leading region with 38.23% of global flavors and fragrance market demand Sourced by the region in 2018.
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Flavors & Fragrances Market Trends and Growth Drivers:
Trends-
· In 2019, Fireminch, a globally leading privately owned company in the perfume and taste sector, approved to attain a majority of share in VKL Seasoning Pvt. Ltd., a frontrunner in the domain of seasonings and flavors in India. The prime focus of this acquisition is to capitalize on VKL’s unique blends of spices, extracts and other natural ingredients, as modern label-conscious consumers are inclined towards natural ingredients rather than artificial sweeteners and aroma chemicals. Similar trend of collaboration is adopted by other market players as well to capitalize on the local and established markets of their co-partner. For example, In 2019, Givaudan partnered with The Kitchen, Israel’s only food-tech focused incubator. The alliance between companies will empower Givaudan to further develop its innovation environment by converging with a broad spectrum of consumers that The Kitchen holds.
Growth Drivers-
· Cosmetics and perfumes has successfully alleviated its facade from a feminine-centric market and has successfully converted the male society with higher-disposable income as its prominent consumer. Now, with both the sexes with similar purchasing power and demand for personal care products, the trajectory of demand for fragrance is augmenting and positively impacting the market.Hence, the alleviation of cosmetics from a feminine-centric to unisex arcade has expanded the volume of demand, that is major factor adding impetus to fragrance market growth.
· Edible products manufacturers are in constant pursuit for variety of flavors to convert every potential customer into a lead. F&B sector is constantly employing the strategy of products extension by launching different flavors of a particular product targeting specific segment of consumers. For instance, dietary supplements market has adopted various flavors in their protein powder segment such as chocolate, banana, and water-melon. Consequently, the demand for processed as well as natural flavors is witnessing a substantial upsurge.
Flavors & Fragrances Market Challenges:
The only factor primarily limiting the progression of the flavors & fragrances market is the strict regulations for flavors & fragrances by various government entities, such as the U.S. Food and Drug Administration (FDA), European Food Safety Authority, Flavor & Extracts Manufacturers Association (FEMA), International Fragrance Association (IFRA) and China Food Drug Administration (CFDA). However, rapid developments such as organic farming for procuring natural ingredients without artificial processing, towards making the process of procuring natural ingredients economical and scalable will uplift the federal sensitivity towards flavors and fragrance.
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Flavors & Fragrances Market Players Perspective:
Key players are aiming towards establishing a dominant and sustainable positions in the flavors & fragrances market via expansions of distribution networks, acquisitions, and innovative product launches. Major players active in the market include Bedoukian Research, Inc. (United states), Aromatech SAS (France), Firmenich SA (Switzerland), [PN11] Frutarom (Israel), Givaudan SA (Switzerland), International Flavors & Fragrances (U.S.), Mane (France), Robertet SA (France), Sensient (United States), [PN12] Symrise AG (Germany), and T.Hasegawa (Japan), Takasago (Japan).
Flavors & Fragrances Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them to understand the future of the flavors & fragrances market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the various types of application industry in global flavors & fragrances, and their specific advantages.
The flavors & fragrances market report also analyzes the major geographic regions for the market as well as the major countries for the market in these regions. The regions and countries covered in the study include:
• North America: The U.S., Canada, Mexico
• South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica
• Europe: The U.K., Germany, Italy, France, the Netherlands, Belgium, Spain, Denmark
• APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
• Middle East and Africa: Israel, South Africa, Saudi Arabia
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Key questions addressed in the flavors & fragrances market report
1. Is the market for the flavors & fragrances growing? How long will it continue to grow and at what rate?
2. Which type of systems presents the major growth opportunities?
3. Is there a possibility for change in the market structure over time?
4. Are additional developments needed for the existing product or services offerings or do the existing products meet the customer demands?
5. Do the key vendors look for partnerships to expand their businesses with respect to geography or product?
6. What are the short-term, long-term, and medium-term growth drivers for the market?
7. What are the short-term, medium-term, and long-term challenges for the market?
8. What are the short-term, medium-term, and long-term opportunities for the market?
9. Who are the top players/companies of the market?
10. What are the recent innovations in the market?
11. How many patents have been filed by the leading players?
12. What are the types of patents filed by the leading players?
13. What is our Vision 2030 flavors & fragrances market?
A few focus points of this research are given below:
• Give a deep-dive analysis of the key operational strategies with focus on the corporate structure, R&D strategies, localization strategies, production capabilities, and sales performance of various companies
• Provide an overview of the product portfolio, including product planning, development, and positioning
• Discuss the role of technology companies in partnerships
• Explore the regional sales activities
• Analyze the market size and giving the forecast for current and future Flavors & Fragrances Market during the forecast 2019–2025
• Analyze the competitive factors, competitors’ market shares, product capabilities, and supply chain structures.
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