- Flatting agents, also known as matting agents, are used to reduce the glossy effect of paints, varnishes, lacquers, and other finishing paints and coatings. They reduce the gloss and also improve properties such as scratch resistance.
- Significant research is being conducted for the development of flatting agents with focus on particle size and improvement of efficiency and performance. Flatting agents have specific particle size distribution to diffuse the light in the specific pattern from the paint film. They help impart a smooth and deep matting effect. Flatting agents are used in various paints & coatings applications such as wood, coil, and architectural coatings.
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Key Drivers of Global Flatting Agents Market
- Substantial growth in the paints & coatings and inks industries is projected to boost the demand for flatting agents across the globe. Significant rise in consumption of decorative paints, which are largely used in commercial and residential applications, is also expected to propel the market in the near future.
- Properties of flatting agents such as rheology, stability, scratch and mar resistance, finish, and smoothness are estimated to augment the demand for flatting agents in various applications during the forecast period. Increase in concern for esthetics; and growth in usage of decorative paints are projected to create positive impact on the global flatting agents market.
Waterborne Formulation Segment to Dominate Global Market
- Based on formulation, the waterborne segment dominated the global flatting agents market in 2019. The segment is expected to continue its dominance during the forecast period. Waterborne silica agents can be pre-wetted for obtaining various properties such as low dust development and low foam generation.
- The powder coating formulation segment is projected to expand at a significant pace during the forecast period. Powder coating formulation is used in powder coating applications, which provide enhanced matting performance while maintaining coating properties such as flow and color stability. Demand for powder coatings has been rising owing to their durability, economical, and quality attributes. This trend is expected to boost the demand for powder flatting agents in the near future.
Architectural Coatings Application Segment to Dominate Global Market
- Architectural coatings was the prominent application segment in terms of demand in 2019. It is anticipated to expand at a significant pace during the forecast period. Flatting agents provide inertness, film permeability control, burnish and scrub resistance, and high brightness when used in architectural applications.
- Flatting agents are widely used in industrial applications such as printing inks, metals, papers, and plastics coatings. Of these, the plastics coatings segment is anticipated to witness significant growth during the forecast period.
Global Flatting Agents Market: Restraining Factor
- High cost associated with the use of advanced flatting agents is a major challenge faced by the global flatting agents market. Enactment of stringent regulations regarding the emission of harmful volatile organic compounds (VOC’s) is also expected to hamper the global flatting agents market.
Covid-19 Impact on Flatting Agents Market
- Stoppage in manufacturing activities across various end-use industries has weakened the demand for various paints & coating related products. Furthermore, decline in construction activities and manufacturing capacities has hampered the demand for paints and coatings. This has negatively impacted the flatting agents market. However, gradual recovery of the economy and resumption of manufacturing activities are anticipated to drive the demand for flatting agents in 2021.
Asia Pacific to Hold Significant Share of Global Flatting Agents Market
- In terms of region, the global flatting agents market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
- Asia Pacific dominated the market for flatting agents in 2019. Rapid industrialization in developing countries, such as China and India, and rise in awareness regarding flatting agents are driving the market in the region. This trend is expected to continue during the forecast period.
- The market in Europe is projected to expand at a significant CAGR during the forecast period. High demand for architectural, wood, and industrial coatings; and presence of the leading industry participants are contributing to the growth of the market in the region.
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Key Players Operating in Market
Manufacturers are focusing on the development of flatting agents such that the desired matting affect could be obtained while maintaining the performance properties of coatings such as good flow, color, stability, mar resistance, and other mechanical and physical properties. Key players operating in the global flatting agents market include:
- Evonik Industries AG
- PPG Industries, Inc.
- Huntsman Corporation
- J.M. Huber Corporation
- Dalian Fuchang Chemical Co., Ltd.
- Imerys S.A.
- W. R. Grace & Co.-Conn.
- The Lubrizol Corporation
- Michelman, inc.
- Akzo Nobel N.V.
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