Companies activating in sales or marketing have come across HubSpot at a certain point and they know about the tool, what it provides and how useful it is. However, the costs implied are substantial and not every business out there is able to afford the monthly costs. The good news is that there is a HubSpot alternative, actually more than one and it is refreshing to know this. Businesses don’t have to spend a fortune on sales CRM and other tools, because they can maximize costs and productivity with other solutions, from well-established and trustworthy providers.
Why Choose a HubSpot Alternative
Although it is quite resourceful, not many companies get to use the entire set of HubSpot features, and they end up paying for them either way. Additional staff and time are required to make the most of them and the truth is that some businesses don’t need all of them. This means they are not getting their money’s worth and they start thinking about finding a good HubSpot alternative. Small, medium-sized businesses can use other tools available on the market and they can make the most of them, because they fulfil all their requests.
All businesses have to focus on the right solutions to attract more leads, convert them, satisfy customer requests, handle marketing techniques, manage inbound and outbound calls, and more. They might believe it is not possible to find them or that they have to pay considerably, but it is not the case. This is one of the reasons why they look for solutions in the first place, to obtain the best value for money and pay for something they will actually use and will turn out to be effective and easy to implement.
Why Use Sales CRM
Implementing sales CRM has many benefits to the organization, from various points of view. The main goal is to centralize and unify sales, marketing, and customer service requirements in a single tool. Some companies still need reasons to implement the platform and don’t know exactly how it will benefit them, but there are plenty to highlight. Sales representatives require various data to manage their activity efficiently and they have to obtain and follow leads from different sources, segment them afterwards based on different characteristics, such as preferences, demographics, behavior, and more.
Lead management is a great feature and it allow sales to go through challenging tasks and tailor their response in accordance to what they discussed with leads or prepare their strategy. Keeping track of activities is essential to maintain an organized behavior and know exactly what to do and when. Sales can use activity management in their favor, to keep records of their activities and schedule meetings, calls, appointments, and such. This is very useful and reduces the chance to miss opportunities. No task will be left behind, because it will appear in the calendar and everyone will manage their job better.
CRM can also be used to make phone calls and improve customer service. Notifications can be set as well, to alert sales when they have a meeting or a task they need to attend immediately. A HubSpot alternative is able to deliver such performance, as long as companies pay attention to offers and features presented, so they do not miss out on anything. With great competition in the field, providers strive to come up with the best tools, to satisfy requests, at competitive prices. This is in the client’s advance, due to offer increase and price decrease.
A reliable HubSpot alternative should centralize data, so that sales have everything they need at their fingertips. They need to know what customers purchase, what they are interested in, all based on their shopping and call history. This helps them personalize calls and serve clients better. Pipeline management is another key factor, allowing salespersons to establish strategies and move leads from one stage to another. In the same time, they receive notifications once something happens, when leads change their position.
Considering how many people use mobile devices nowadays, it is understandable for a HubSpot alternative to be mobile as well. Sales representatives need to access data from any location, especially when they are on the go, when they visit leads and customers. Once they have access to all information, such as price lists, account history, product information, customer data, they can take better decisions and respond to requests much faster, even on the spot.
Why CRM Makes a Difference
Plenty manual work is eliminated, as sales do not have to search through agendas, think about what they discussed last time with leads. With sales CRM they have everything in a single place, and they take notes after each task is done. Sales and marketing departments have to work together to satisfy clients’ requests and capture new markets. Both departments can have access to the platform and update data in real-time.
Marketing team take great advantage of sales CRM, because of the automated tasks. They can manage marketing campaigns more effectively, choose between email templates, and waste less time on repetitive tasks. Not to mention sharing documents becomes more enjoyable. Many industries need to store files and offer access to different personnel and departments. No matter where people are spread, in what locations, they can collaborate together to serve clients. Working on the same platform is highly beneficial, especially on one that offers such advanced features and streamlines many processes.
Many dread making analysis and reports, because they have to work long hours and obtain data from different resources. Luckily, sales CRM assists in this aspect as well. Sales managers and sales reps have access to key information, such as targets and performance assessments. Sales can track their progress easily and see how close or how far they are, how much more they need to work to reach the desired goals. This way, they feel more motivated and strive for improvement. These are some of the key points and based on what your company needs the most, you can focus on the right solutions and know what offers to request.
