The ISOBUS component market research study offers a broad perspective on the analysis of the industry. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models.
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The agricultural industry is where multiple equipment is required to complete a specific task. The equipment used in agricultural activities include tractors, equipment, cultivators, harrows, seed drills, and rollers, among others. It has always been an issue among agriculturalists on how to correctly match and use different equipment in the field so as to reduce the time of operation and increase efficiency. ISOBUS standard has brought a solution to this long-standing problem.
ISOBUS or ISO 11783 standard has helped achieve a level of communication between different agricultural equipment as the standard specifies a basic requirement to be met in each equipment. The standard makes it possible to manage the communication between tractors, software, and equipment by other manufacturers, allowing the exchange of data and information with a universal language through a single control console in the tractor’s cab.
With the increased usage of ISOBUS compliant equipment in the field, field workers have realized the need for ISOBUS as the standard has provided increased efficiency, productivity, and more transparency. Also, the data collected by using ISOBUS equipment can be used for remote fleet management and diagnostics of agricultural activities. With GPS-enabled systems, it is possible to measure the status and position of tractors, track their productivity and receive updates in case of any variation. Thus, the need for standardized communication between agricultural equipment has become a crucial driver for the Europe ISOBUS component market.
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ISOBUS is an international communication protocol that sets the standard for agricultural equipment. The standard thus enables machines and equipment from different manufacturers to communicate with one another with the efficiency of the machines being unhindered. This has led to increased partnerships and collaboration between different agricultural equipment manufacturers on the development of new products.
The small-scale agricultural equipment manufacturers that are trying to enter the market will also be able to achieve market presence easily as their product could be paired with equipment from other ISOBUS equipment manufacturers. Thus, if a farmer has to buy new ISOBUS equipment, he can buy a product from a manufacturer which has recently entered the market as all ISOBUS products are compatible with one another. The increased partnerships among agricultural equipment manufacturers have enabled the companies to widen their product portfolio. A manufacturer that only offers tractors can still market its products ISOBUS compatible. Also, the partnerships have developed new products that are useful for on-site equipment users. For instance, in March 2020, Kverneland Group signed a long-term strategic partnership agreement with Mazzotti S.r.l. This aims at combining the high technology products developed by both companies into one end-user product.
