Direct to Garment Printing Market Drivers
The fashion industry innovations have boosted demand for the clothing design and printing business. The custom printed trend with the brand owners who have been adapting their marketing messages on clothing has led to a boom in direct printing opportunities. The major cause for the development of the direct market for clothing printing is the consumer's buying behaviour. Demographically, the thousands increase their expenditure on aesthetic designs for their clothing, which is likely to support development of the global Direct to Garment Printing Market in the years to come. These ideas improve the clothing business by printing digital graphics on the clothing.
The customized variety in clothing boosts customers' happiness with the unique design, which can boost demand in the global direct to garment printing market. Direct printing of the garment enables the fibres to absorb inkjet tints and gives faster runtime, increased cost efficiency and precise colour matching. The creation of unrivalled designs in comparison with traditional prints is rapid and economical. The millennium population is a major driver in the growth of the global direct to garment printing market in the years to come. E-commerce has increased demand for direct to garment printing solutions amongst numerous brand owners, as well as having a favourable influence on the traditional direct to garment printing business.
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Market Growth Factors:
The direct to garment printing market is prognosticated to observe promising growth across the assessment period of 2020-2030 on the back of the rapid developments in the fashion industry. The swiftly-changing consumer habits about their buying preferences may also serve as a vital growth generator for the direct to garment printing market.
Direct to garment printing is a relatively new technology that emerged in the 90s. Commercialization of direct to garment printing started in 2005 and it has gained immense popularity since then. This technique has become one of the vital substitutes for traditional printing and production methods. This technology enables direct printing of the ink on the fabric. The ink is then absorbed in the textile and the ink is not spread when touched.
The growing demand for digital printing across the fashion industry will serve as a prominent growth generator for the direct to garment printing market. In addition, funky and colorful apparel are ruling the roost. Thus, this aspect will help the direct to garment printing market to add extra stars of growth.
The direct to garment printing market can be segmented into bamboo, silk, cotton, hemp, polyester, linen, and others. Continually changing fashion trends and the flourishing sales of t-shirts through various distribution channels may bring tremendous growth prospects for the direct to garment printing market.
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Industrial Aspects:
The direct to garment printing market is fragmented, with a large chunk of players in intense competition with each other. The players focus on various factors for increasing their revenues and dominance across the direct to garment printing market. Intense research and development activities help in launching novel products with additional features and upgraded technology.
The expansion of textile manufacturing units is an important aspect that invites exponential growth prospects for the direct to garment printing market. For instance, DTG2Go, a direct-to-garment manufacturing subsidiary of Delta Apparel Inc., recently announced its plans to open a novel printing facility in Phoenix. Such developments bring good growth opportunities for the direct to garment printing market.
Some key players in the direct to garment printing market are Kornit Digital Ltd, Scalable Press, Durst Group, Mimaki Engineering Co Ltd, and ROQ International.
Direct to Garment Printing Market: Industrial Aspects
Customization has gained extensive popularity across the fashion industry, and this aspect may invite expansive growth prospects for the direct to garment printing market. The millennial and Generation-Z category is the prime growth generator for the direct to garment printing market as they prefer graphic and colorful printed t-shirts.
However, this technology is not cost-effective for mass production and is slower than other methods. Hence, these factors may hinder the direct to garment printing market to a certain extent.
Direct to Garment Printing Market: Recent Developments
Some recent developments across the direct to garment printing industry are as follows:
Epson recently launched its first industrial direct to garment printer, SureColor F3070, with dual printhead technology and a bulk ink pack system
Amazon signed a mega-print equipment deal for US$ 400 mn with Kornit Digital, a digital direct to garment printer developer for on-demand printing
Ricoh recently launched the Ri 2000, a next-gen direct to garment printer
Direct To Garment Printing Market: Regional Perspective
Asia Pacific’s direct to garment printing market may emerge as a leader in terms of regional growth due to the swift growth of e-commerce platforms across the textile industry. The rising awareness about the latest fashion trends may also influence the growth prospects of the direct to garment printing market in Asia Pacific.
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