Digital Textile Printing Market size is forecast to reach $7.1 billion by 2026, after growing at a CAGR of 15.8% during 2021-2026. With rising demand for printed cloths and banners & flag, the digital textile printing market is witnessing an increase in market growth. In addition, printing with direct disperse dyes increases the spread of the ink (dot gain) and can produce less color vibrancy. Dispersed dyes are specifically used for artificial fibers such as polyester, acetate rayon, poly Lycra, and acrylics. Whereas, digital print technologies utilize more durable inks and offer higher reliability, longer print life, and overall cost savings and efficiency this will further enhance the overall market demand for digital textile printing during the forecast period.
COVID Impact
The rapid spread of coronavirus has had a major impact on global markets as, major economies of the world were in lockdown mode. Because of this major lockdown, suddenly all the consumer market has started to show zero interest towards purchasing any apparel products and because of which the textile sector is suffering. One of the major difficulties the market is facing is that the post lockdown interest among the customers to visit textile shops due to danger of spreading of covid-19. So, this global crisis has slowed down the demand of goods’ production and exports of digital textile printing industry.
Digital Textile Printing Market Segment Analysis - By Printing Technique
Inkjet printing is majorly used technique in digital textile printing market in the year 2020 and is expected to grow at a CAGR of 5% during the forecast period. Inkjet printing is a growing technology that enables to deliver small amount of materials as an ink to specific location of substrate. Its other applications include printing graphical patterns with different scales, printing electronic devices such as circuit boards, solar cells, PLEDs, and RFIDs with precise accuracy, and delivering accurate amount of drugs in pharmaceutical industry. There are some limitations in different aspects of inkjet printing for example, the printing speed, cost–benefit issues, health and environmental concerns, printed film uniformity and material, and fluids' jet-ability as ink—overcoming which would be the future prospect of this leading technology.
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Digital Textile Printing Market Segment Analysis - By Fabrics
Polyester have significant growth in digital textile printing market in the year 2020 and is expected to grow at a CAGR of 15% during the forecast period. Polyester is a hygienic material because it absorbs less moisture than many other types of textile. When anything is printed on polyester, the quality of the fabric stays the same. In other words, it does not improve, nor reduce the quality. Unlike most natural fibers, polyester products are recyclable also. It is a hard-wearing material, tolerates sunlight and is less sensitive to high temperatures than many other synthetic fibers. Polyester fabrics only fade slowly but they are easy to maintain. Therefore, polyester is often the preferred choice for fabric in public spaces where wear and tear are unavoidable.
Digital Textile Printing Market Segment Analysis – By Application
Clothing sector has been the major market for digital textile printing in the year 2020 and is expected to grow at a CAGR of 16.1% during the forecast period. Digital printers can be used for printing on silk fabric, polyester, viscose and numerous other organic materials like cotton, wool and linen. Digital printing inks are most versatile, ensure a high-quality print and provide the best industry standard fastnesses. Digital textile printing is the latest innovation in the textile industry. It helps printers to meet demands for high-quality designs, short-runs and rapid-turnarounds. Mainly there are two types of machines such as single pass and multi pass are used. A single-pass digital textile printer has no moving carriage. The printheads are mounted over the full width of the fabric on a fixed print bar, one for each colour. In the scanning (multi-pass) digital textile printer the printheads are mounted to a carriage that moves from left to right and right to left over the width of the fabric.
Digital Textile Printing Market Segment Analysis – By Geography
Europe has dominated the digital textile printing market in the year 2020 and is expected to grow at a CAGR of 15.6% during the forecast period. Digital textile printers are increasingly being deployed in Europe to meet the need of faster turnaround times, shorter runs, and more variable data printing with high quality. According to CBI (CBI is an Agency of the Netherlands Ministry of Foreign Affairs and part of the development cooperation effort of the foreign relations of the Netherlands) Europe is a strong, continuously growing apparel market, home to some of the world’s biggest and most renowned apparel companies. Europe’s apparel import market was valued at $198.9 billion (€168.5 billion) in 2018, growing at an average rate of 5.8% a year. The biggest markets within the EU include Germany, France, the UK, Spain, the Netherlands and Italy, together comprising nearly 72% of all EU apparel imports.
Digital Textile Printing Market Drivers
Growing demand in APAC
Asia Pacific region is anticipated to witness considerable textile printing market growth in the future mainly due to the financial stability and government support in the region. Emerging countries such as India and China are expected to show significant growth in the textile printing globally in the near future. However, the rising domestic demand for textile printing in both the countries will be driving the digital textile printing market. According to the Indian Brand Equity Foundation (IBEF), during FY19, production of fibre in India stood at 1.44 million tonnes (MT) and reached 1.60 MT in FY20 (till January 2020). This shows the growing demand for textile industry in this region. Hence owing to this the digital textile printing market will drive.
High resolution, flexibility and fine patterns
Using of unlimited colour combinations, digital textile printing uses less space than the conventional rotary screen printing. Moreover, it uses less power and ink. It doesn’t require water for sublimation digital textile printing. All these factors keep the costs low. Therefore, digital textile printing gets done without having to shell out a lot of money. Also, with digital textile printing, the accuracy of color as well as print is clean and tidy. Considering the other forms of chemical waste from screen printing, digital textile printing offers a much more environment friendly process.
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Digital Textile Printing Market Challenges
Higher investment cost
Digital textile printing machines require a higher investment than conventional printing machines. When comparing the total cost of ownership (water, energy, operators, service costs, ink, post-treatment of the fabric, etcetera) between conventional printing and digital printing, digital textile printing of one meter of fabric is around 1.5 times as expensive as conventional printing. Single-pass printing is a newer printing technique that enables faster printing at a higher quality. Therefore, it is more expensive than multi-pass printing because more print heads are needed to cover the whole width of the printer.
Digital Textile Printing Market Landscape
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the digital textile printing market. Major players in the digital textile printing market are Ag Transact Technology, Am Printex, China Dyeing Holding Ltd, Dazian Llc, Dickson Coating, Digitex India Inc, Fisher Textile Inc, Glen Raven Inc, Jv Digital Printing, Mehler Technology, among others.
Acquisitions/Technology Launches
In December 2020, Sioen Industries has acquired by Dickson Coatings from Glen Raven Inc. Glen Raven, N.C. Sioen, a Belgium-based Euronext stock-quoted company, is a leading producer of PVC coated technical fabrics.
In December 2020, Glen Raven Custom Fabrics has purchased a new production facility in Valenciennes, France, an industrial hub city with easy access to transportation routes across Europe.
Key Takeaways
Europe dominates the digital textile printing market owing to increasing demand from applications such as clothing, banners and others.
The growing popularity for printed cloths, banners & flag, is likely to aid in the market growth of digital textile printing.
Increasing adoption of digital textile due to higher reliability, longer print life, and overall cost savings and efficiency will increase the market demand for digital textile printing in the near future.
Higher investment cost for setting up industry will create hurdles for the digital textile printing market
Related Reports :
A. Digital Printing Market
https://www.industryarc.com/Report/19310/digital-printing-market.html
B. Digital Textile Printing Inks Market
https://www.industryarc.com/Research/Digital-Textile-Printing-Inks-Market-Research-501630
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