GlobalDigital Textile Printing Market: Overview
Digital textile printing refers to a specialized form ofwide-format, roll-to-roll inkjet printing. Printers that are built solely withthe purpose of feeding rolls of fabrics are gradually substituting sometraditional flat-screen and rotary printing equipment. These traditionalequipments are utilized for the purpose of industrial textile printing. Thegrowth of the global digitaltextile printing market is likely to be shaped by the flourishing business of thetextile industry.
Digital textile printers are capable of ejecting tiny dropletsof ink directly onto varieties of non-stretch synthetic and natural textileswhereas textile dye sublimation process is able to work only on poly/blend andpolyester fabrics. The type of post-treatment and pre-treatment processes andthe inks to be utilized is dependent on the type of fabric that is to bedecorated and how the fabric will be put to use. Suitability for use acrossmany applications in the textile industry is likely to support growth of theglobal digital textile printing market in the years to come.
Many of the manufacturers of apparel and decor fabrics are ofopinion that digital textile printing is a promising solution for the reductionof energy and water consumption. It also helps in the lessening of water andwaste pollution related to the traditional methods of textile printing anddyeing. Some experts are of opinion that digital fabric painting is capable ofreducing use of electricity up to 30% and water use by nearly 90%. Theenvironment friendly aspect of the product is likely to promote growth of theglobal digital textile printing market in the years to come.
The global pandemic, Covid-19 is estimated to leave considerableimpact on global digital textile printing market as the demand for the productfrom most of its end use sectors is bound to witness a drop due to low consumerspending, lockdowns, and job losses. However, the demand for product is likelyto remain high in the pharmacy sector, which is witnessing growth due to thespread of coronavirus.
Type, substrate, application, and region are the four importantparameters based on which the global digital textile printing market has beencategorized. The sole aim of such segmentation is to offer a clearer anddetailed view of the global digital textile printing market.
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GlobalDigital Textile Printing Market: Notable Developments
One of the developments that offer a glimpse of the marketdynamics about the global digital textile printing market is mentioned below:
· In February 2018, Japan based Seiko Epson Corporation introduceda new microsite for digital fabric painting. This site is designed to provideinformation regarding the destination of digital fabric printing and solutionsfor different applications. With this site, the company is likely to expand itsreach across geographies.
Some of the prominent organizations in the global digitaltextile printing market include the below-mentioned:
· Electronics for Imaging, Inc.
· Brother International Corporation
· Hollanders Printing Systems B.V.
· Seiko Epson Corporation
· Mimaki Engineering Co., Ltd
· Bordeaux Digital PrintInk Ltd
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GlobalDigital Textile Printing Market: Key Trends
The global digital textile printing market is characterized bythe presence of the following restraints, drivers, and opportunities.
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Burgeoning Demand for Use in ProductAdvertising Tools to Drive Demand in the Market
The development of the global digital textile printing market islikely to be shaped by its rising utilization in various end use sectors, suchas pharmacy, automotive, food and beverages, and personal care. In theseindustries, the product is used on their sales and advertising tools, such asbanners and shopping points. Advertising plays a crucial role in improvingcustomer sales and revenue of a company. Digital textile printing offersimproved quality of graphics, elegance, and much better visibility thanflexographic printing machines. This factor is likely to drive the drive theexpansion of the global digital textile printing market in the years to come.
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The roll to roll process of printing is estimated to account fora large chunk of the market. The growing significance of the roll to rollprinting process is mainly due to the use of the product in many industrialapplications, soft signage, and textile and décor. Drapery, upholstery, hometextile, and interior décor comprise most of the uses in the textile and décor.
