Decorative Concrete Market - Outline
Decorative concrete is the use of concrete as not simply a utilitarian medium for construction but as an aesthetic enhancement to a structure, while still serving its function as an integral part of the building itself such as floors, walls, driveways, and patios.
The transformation of concrete into decorative concrete is achieved through the use of a variety of materials that may be applied during the pouring process or after the concrete is cured, these materials and/or systems include but are not limited to stamped concrete, acid staining, decorative overlays, polished concrete, concrete countertops, vertical overlays and more.
At one time, decorative concrete came in only a few finishes—colored concrete, acid-etch stained, and stamped patterns. Today, there’s an almost infinite number of finishes available for horizontal and vertical surfaces—stamped, textured, integral and dust-on, colored, acid etch, dye (water and solvent), stampable overlays, self-level overlays, micro-toppings, stencil, engraved, form liners, diamond polished, sandblast, exposed aggregate, and coatings (epoxy, urethane, and acrylic). Finishes can also be combined with other finishes.
The possibilities are limited only by creativity of the designer and concrete contractor, yet it’s that very creativity that makes using decorative concrete so attractive. The problem is that concrete is very sensitive to a wide range of variables that can negatively impact the outcome.
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Global Decorative Concrete Market: Overview
Decorative concrete is mainly used to provide an aesthetic touch to a building, also forms an integral part of the building’s structure. Hence, this type of concrete plays a very important role in the construction industry. With the architecture of buildings along with the construction processes undergoing drastic change, the demand of decorative concrete has risen considerably in the last few years. Thus, the changing face of the construction industry can be considered a primary factor that has led to market growth.
Based on a report by Transparency Market Research, the decorative concrete market could be segmented based on several criteria: application, location, type, end-use, and region. The report on the global decorative concrete materials market has been compiled using primary as well as secondary research data. Competitive landscapes, newest trends and future opportunities, geographical dominance, and several other aspects have been covered in-depth in the report.
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Global Decorative Concrete Market: Drivers and Restraints
Based on applications criteria, the market consists of segments such as interiors floors, patio and pool decks, sidewalks and plazas, driveways, and walls. From the type perspective, the decorative concrete market could be classified according to the methods used for achieving several textures and designs associated with decorative concrete. The individual segments under it are polished, stained, overlays, stamped, and others. The stamped segment, among them, could hold a primary position based on its widespread uptake in residential construction projects.
The high demand for stamped concrete, especially to build hotel flooring and other commercial buildings is a primary factor resulting in an upsurge in the demand. This is mainly due to the widespread benefits of this segment such as providing a good aesthetic appeal to the floors, along with its resistance to skidding and wear and tear caused by heavy footfall. Rapid rise in promotional activities for green buildings is another factor that has proved to cause a substantial improvement in the global decorative concrete market.
Depending upon location, the market for decorative concrete could be segregated into indoor and outdoor. These primarily comprise pool decks, sidewalks, plazas and other such locations. Based on end-use, the global decorative concrete market might be divided onto infrastructure, residential, and commercial spaces, which are further classified into several sub-segments.
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Global Decorative Concrete Market: Regional Outlook
From a regional perspective, the global decorative concrete market could be split into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Of all these regions, Europe is the leading segment based on revenues grossed, especially since its performance recorded in the past several years. This is mainly because of the growing housing based constructions, which has led to higher usage of decorative concrete both indoors as well as outdoors. Several innovations are also being handled in prominent countries from the European region in the global decorative concrete market. Another factor that has improved the market’s growth in Europe is the rising implementation of nanotechnology along with other additives, which are added to concrete during its manufacturing processes.
Serving to hinder growth in the global decorative concrete market, on the flipside, is the high installation costs, thus reducing the market’s penetration. However, with extensive innovations being carried out by numerous market players, the costs are soon expected to drop substantially.
Global Decorative Concrete Market: Competitive Landscape
Most of the companies operating in this market have a unique universal selling point of their own, thus forming a steady and stable competitive landscape. Some of the key players operating in the global decorative concrete market are Boral Limited, CEMEX, Sika AG, Bharat Floorings and Tiles, Huntsman International LLC, Elite Crete Systems, and S.A.B. de C.V., amongst others.
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Key segments of the global decorative concrete market are:
By Application
- Interiors floors
- Patio and pool decks
- Sidewalks and plazas
- Driveways
- Walls
By Type
- Polished
- Stained
- Overlays
- Stamped
- Others
By Location
- Indoor
- Outdoor
By End Use
- Infrastructure
- Residential
- Commercial spaces
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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