Edtech is booming and constantly evolving at a very high pace, Rekha Thomas from Seismic takes a closer look at these innovations through her sales lense
Sellers and teachers—at first glance, it may appear that these two professions are worlds apart. But if you dig a little deeper, a key objective for both is to educate. Teachers seek to impart knowledge to their students, while sellers attempt to educate prospective buyers about their product or service. Regardless of whether you are teaching algebra or selling software, the same talk track is unlikely to resonate with each member of your audience. Students are at different places in their subject matter knowledge, ability to learn, and even in their preferred mode of instruction. Similarly, buyers have unique business challenges, differing levels of understanding about a vendor’s solution, and even varying budget constraints. Successfully educating buyers, and students require a commitment to building personal connections and delivering engaging experiences.
Connect
Building relationships helps teachers understand who their students are—where they are in their learning journey, what their challenges are, and how they like to learn. And the most successful sellers are able to connect with their buyers—gaining insight into their pain points, how they prefer to consume information, and where they are on their path to purchase.
https://www.martechcube.com/connect-engage-edtech-innovations-teach-about-future-of-sales/
