This Christmas learn why building useful content for email marketing fares better than brainstorming on clickbait. Explore our Christmas Marketing Special below.
If you haven’t thought yet about what to offer to your clients before Christmas, then it’s time to start doing this and develop a mailing strategy for the pre-holiday period. By mid-December, it’s time to be fully ready for this.
The December email campaign should be created as part of a single concept. Otherwise, your subscribers won’t be interested in reading them. And there are both good and bad pieces of news for everyone who decides to send mails in December.
The bad thing is that by Christmas, all companies become active, even those that use email marketing rarely or irregularly the rest of the time. Your emails will have to withstand fierce competition for the attention of subscribers. Along with your holiday emails, they will receive a whole series of similar messages from other organizations.
But the good news is that holidays are pleasant to everyone, so subscribers perceive the pre-holiday mail loyally.
https://www.martechcube.com/christmas-email-campaigns-best-practices/
