CHAMP MarketAnalysis interests 26 airlines and forwarders for air cargo insights
CHAMP Cargosystems new service called MarketAnalytics has attracted 26 airlines and forwarders that have been working with CHAMP to review the company’s new air cargo insights service.
Rather than using monthly accounting updates or files, MarketAnalytics uses systems integration to get daily updates from across the air cargo supply chain. With that transformational approach, it offers more detailed information and potentially greater coverage than traditional services and can help clients to respond to market developments more quickly.
CHAMP’s MarketAnalytics service provides market data and dashboards across key air cargo metrics to spot changes and opportunities. The ability to look at information by commodity and type of handling, in particular, is proving to be very popular. Insights are delivered as daily files, which carriers and forwarders can embed in their own data warehouses. The service also has Power BI dashboards which help managers to drill into data and to get alerts for their areas of interest.
“MarketAnalytics is as transformational for air cargo intelligence as streaming was to music distribution,” says Christopher Shawdon, head of business development at CHAMP Cargosystems. “Our new service offers much greater information and insights updated daily, and at much lower costs than traditional services.”
Information shared into the service from trialists already creates market data on over 250 routes, each with over 10 tons/year and based on data from at least 3 participating carriers, none of whom has more than 60 percent share by weight.
As the service is available to every airline and forwarder whatever cargo system they operate, CHAMP expects the community to grow rapidly. But it also protects information; data is subject to a strict privacy policy in line with competition and anti-trust laws, so that organizations cannot see the details of competitors, only market aggregates.
Current Issue - October 2021
